Mumbai, Zodhita Health Solutions Pvt. Ltd, the Indian operations of Zodhita Inc. USA, today announced the introduction of its ZUSKA range of personal care products in India. The range will consist of Deodorant PLUS Antiperspirant Sprays, Sticks, Foot Sprays, as well as Deodorant Soaps.
Zuska has been developed based on years of R&D led by a core team of scientists from across the world. The range makes its first-time debut in India, and would be subsequently launched worldwide, informed Mr. Shankar Shinde, Country Manager of Zodhita Health Solutions.
We aim to capture 5% of the market share of the estimated Rs. 700 crore spray market, whereas the stick market is a new category and Zodhita will be the first entrant in this category in India. We estimate the market size to grow into a Rs. 100 crore size over 1-2 years, and aim to capture 80% of the market share,
said Mr. Shinde.
As for foot spray, its a new category in the country and we have to develop the market for our foot spray product. However, the Deo soap should be a Rs. 50 crore brand in the next 2-3 years, added Mr. Shinde.
Zodhitas launch in Indian market sets the stage for the international launch. With some of its products having been already placed in the US, the company will be launching in other SAARC markets in the next six months.
Notes to Editor
About Zodhita
Zodhita is company where personal care is not merely a business project to venture into, but a passion born out of time and effort spent in identifying inherent, unaddressed needs of the consumer. Zodhita Health Solutions (P) Ltd is a health and hygiene enterprise, where break-through research and development practices found birth long before the company did.
Established officially in 2008, Zodhitas India operations are based out of Mumbai, in collaboration with a US based pharmaceutical company that provides state-of-the-art R&D and manufacturing services. The brainchild of a US-born scientist-entrepreneur of Indian origin who has spent years in the pharmaceutical and personal care business; not to mention travelling across India in an attempt to understand the actual consumer, Zodhita aims to bring change in the health, hygiene and personal care category.
