New Delhi, Amway India and Rajasthan Police together launched a safety Awareness Drive at Urs 2010 here at Ajmer today. The safety drive includes Pocket Diaries containing useful information like route map, important telephone numbers, designated places for parking, rest and festival details; Posters displayed at prominent public places and information hoardings  placed across the city. Chief Guest for the occasion, Sri Himmat Abhilash Tank, Additional SP, Ajmer  launched the safety awareness drive.

Speaking on the occasion, Sri. Himmat Abhilash Tank, said safety of people at such large gatherings is of paramount importance. Many untoward incidents can be avoided if proper messaging and information are made available to the visitors, easily and in a handy manner. It is good to see the corporate sector partnering with a government agency to ensure all round safety.

On this occasion, Sri Sameer Singh - Additional SP, Ajmer and Sri J K Purohit - Additional District Magistrate, Ajmer commended the efforts of Amway.

In a message from New Delhi, Mr. William S Pinckney, MD & CEO, Amway India said, Amway is all about people and as a responsible corporate citizen, we are happy to partner with the Rajasthan police on this occasion to spread the message of safety so that devotees can have a safe and happy visit.

Scores of Amway distributors from Rajasthan have joined hands in this endeavor and have volunteered to distribute pamphlets to pilgrims entering Ajmer.

In the past Amway has done similar such safety awareness drives at Haridwars Kumbh Mela in partnership with Uttarakhand Police to raise safety awareness levels; and a Poster Campaign at Pune in partnership with the Maharashtra Police to sensitize the residents of Pune on how to prevent crime.

Notes to Editor

About Amway

Amway India is countrys leading direct selling FMCG Company is a subsidiary of US $ 8.3 billion Amway Corporation, Ada, Michigan, and USA, one of the largest Direct Selling Companies in the world. The company has invested more than Rs 151 crores in India. Amway has over 130 offices and 55 city warehouses across the country and covers over 4000 cities and towns by home delivery network. There are 550,000 Amway distributors in the country.

Amway as a responsible Corporate Citizen

Between the definitions of product manufacture, entrepreneurial development and retail, we also fulfil our commitment to society by undertaking several community development initiatives aimed at the betterment of underprivileged children. All community development work is carried out by Amway Opportunity Foundation (AOF), a registered non-profit organization. AOF currently runs two projects - National Project for the Blind and Project Sunrise. While the National Project for the Blind envisages equipping the visually challenged with Braille books, setting up computer centres, Project Sunrise ensures that the deprived children deserve a brighter tomorrow. Towards this, AOF has identified 60 orphanages with which it has partnered with for three years taking care of their educational, health & medical and Nutritional requirements of the children of the identified children.