Max Bupa  a specialist health insurance company  today introduced a first of its kind health movement   Health Promise   The movement  aimed at creating awareness about the importance of being healthy  will connect with the public at large through Max Bupa s commitment of enabling people to live healthier and by being their healthcare partners for life
The initiative which was introduced at the Lakme Fashion Week propagates the idea of healthy living and remaining fit amongst its universal audience and at the same time encourages them to make a health promise for people they care about  As part of the initiative  Max Bupa also gave a preview of a website  www YourHealthFirst in  which will  enable the people to keep their promises for loved ones by actionable tips  health advice and health information 
Speaking at the occasion  Dr Damien Marmion  CEO  Max Bupa said   In our everyday busy lives  we often neglect our health care needs while striving to achieve material success  We at Max Bupa believe it is our responsibility to promote the idea of living healthy among Indians at large  In order to achieve this  Max Bupa has launched a health movement   Health Promise   which will enable people to give priority to their health first and at the same time encourage them to make a health promise for their loved ones  The initiative is being launched against the backdrop of the Lakme Fashion Week  Our tie up with Lakme Fashion Week is part of our endeavor to promote healthy and positive living among people 
He added   This idea is backed by the study we conducted on the insights on people s attitude and perceptions on chronic diseases   According to the Bupa Pulse Study  in India  40 per cent of people are unhealthy and almost 1 out of every 10 is obese  A major concern being the lack of time or spending time in remaining healthy  Feeling good and self reliance are key triggers of a healthy lifestyle  thus attitudes towards health impacts perception about yourself and your partner s health equally   Since  we help our customers keep their  health  first  these findings were intriguing enough for us to create a platform where people take the promise for their loved ones and we help them achieve it   
The movement was endorsed by renowned fashion designers Manish Malhotra and Rina Dhaka who talked about the importance of health  They also joined the Health Promise Movement by making a health promise along with Dr  Damien Marmion 
Shefali Chhachhi  Director Marketing Max Bupa  spoke about the campaign  Max Bupa wants to help people put their health first and be their health partners for life helping them live healthier and more successful lives  Through this initiative we want people to take the first step towards being healthy by stating their health concern for their loved ones and we will help them in addressing these concerns  by providing them expert advice and access to quality healthcare 
Max Bupa also previewed their new website to support the  health promise  movement www YourHealthFirst in  The website will give people actionable tips  health advice  health information which would enable them to keep their promise and seek any help if need be  
At the Lakme Fashion Week  Max Bupa will conduct on-ground activities and there will be participation from designers  models  celebrities to take the Health Promise  After the Mumbai launch  Max Bupa will be taking the initiative to other cities of the country and create a pan-India presence and awareness about the health movement  The initiative in a phased manner will reach out to people through many different methods including above the line  below the line  direct custom outreach and interesting activation touch points with a digital presence playing an integral part