Hyderabad based Goose  indigenously developed B2B Track and Trace solution Tracker aimed at helping pharma companies detect counterfeit drugs and protect their brand reputation has announced three new customer wins with pharma major companies   Strides Arcolab  Indoco Remedies and Macleods Pharmaceuticals choosing Goose Tracker solution
These three customers will deploy Goose Tracker to generate 150 plus million unique numbers per year for Tertiary  Secondary and Primary packages  Goose expects the deadlines for implementing secondary and primary packaging will accelerate additional customer acquisitions and hopes to add few more customers in the coming months
Goose Tracker is a software solution that creates  manages and tracks unique serial numbers that are printed on the tertiary  primary and secondary packages  This solution help stem the growing threat of counterfeit prescription medications thereby enhancing customer safety and confidence throughout product supply chain
Making the announcement  Goose Founder and CEO  Deb Pattnaik said   We hope to continue this customer acquisition momentum in the Industry  as a number of customers have shown keen interest to adopt Goose Tracker given its ease of adoption  scalability and performance capability  Tracker features robust encrypted serialization and package authentication capability  designed to ensure consumer safety  reduce counterfeiting and diversion of product 
 We could complete first phase of implementation successfully within a week across five plants located in three different locations  Goa  Plant I  II   III   Baddi   Waluj  Currently  we are deploying Tracker up to Primary with Goose   says A S  Rege  Senior Vice President  Operations at Indoco Remedies Limited
Goose has a strong history of serving the Pharmaceutical Industry as it concentrates on developing business process re engineering solutions that are critical and add significant value to business  Pharma companies in India are eager to adopt technologies that have ease of use without out disrupting their existing manufacturing process to point of sale mechanisms  Goose Tracker is effective and interoperable across the supply chain
 Our solutions are designed to suit Pharma Industry s current manufacturing practices as we understand their needs  Deb added  We are confident that Goose Tracker will emerge as the preferred Track and Trace Solutions by the Industry as we expand our pharma industry footprint
An important feature of Goose Tracker is that it provides enhanced security by not storing the actual unique numbers  Its implementation approach is to best utilize existing production capabilities thereby eliminating need for purchase of new hardware  wherever possible   Tracker also helps assign and imprint the serialised barcode including an encrypted identification number right at the production line on various types of packages
Frost and Sullivan in one of its reports suggest 4 factors that pharmaceutical companies should consider when planning to deploy track and trace solutions
First is to Prioritize  to define clear and specific objectives  This makes it easier to choose a solution that matches the objective  Furthermore  choosing a vendor with strong service capabilities can be helpful as they have experience in helping customers meet their objectives within specific time frame
Second Start Small  When the smaller specific project is working  it can be more readily expanded  These projects are also manageable and it is easier to measure if the established objectives are being achieved
Third   Ensure Buy in from the Channel   gaining distributors buy in is still important to be able to track   trace all the way to the retail outlet  whether that is a hospital or a pharmacy
Fourth   Experience Matters   to define clear and specific objectives  This makes it easier to choose a solution that matches the objective  Furthermore  choosing a vendor with strong service capabilities can be helpful as they have experience in helping customers meet their objectives within specific time frame
These approach combined with strong governmental initiatives will help not only to fight drug counterfeit at the Tertiary  Primary and Secondary supply chain gradually but also help organizations tackle competition  compliance and counterfeit progressively thereby maintain robust customer brand trust
Goose will be showcasing Goose Tracker capability at the CPHI India event which will be held in Mumbai from 30thNovember 2011 and 2nd December 2011  Goose Tracker experts will be available for discussions at booth M40
About Goose
Goose is a Business Re engineering software product and solutions provider based in Hyderabad  India  Goose suite of product offerings cover areas such as Artwork  Regulatory Affairs  Research  Development  Consumable management and Project management  Its consumers include large Indian and multinational pharmaceutical companies  For more visit www goose co in