India s biggest media behemoth  Zee Entertainment Enterprises Limited  ZEEL   today announced the launch of India s first 24 hour Food Channel called  Zee Khana Khazana   The Food Channel will go on air on December 8th 2010  After having pioneered the launch of genre defining channels like Zee TV and Zee Cinema  Zee Entertainment s latest  first in the Indian TV space    Zee Khana Khazana   will be an eclectic mix of Indian and International content
Speaking on the launch of the new channel  Zee Khana Khazana  Mr  Punit Goenka  MD   CEO  Zee Entertainment Enterprises Limited  ZEEL  said   We are here today  because we have always pre empted our viewers changing needs and catered accordingly  Zee Entertainment was the first to launch India s first GEC Zee TV  followed by Zee Cinema and many more channels that have defined genres  Today with Zee Khana Khazana  India s first Food Channel  we are back with yet another first in the Indian Television space 
India s first 24 hour Food Channel    Zee Khana Khazana  will bring in a rich programming mix from across India and abroad featuring shows that define and refine the culinary expertise that has become synonymous with Food  While the array of Indian content boasts of eternal Indian favs High on Food  Chef s special  A Touch of Turmeric  and Khana Khazana  the International content is all about culinary adventure  with shows like The Hairy Bikers Cook Book  Chefs   Put Your Money Where Your Mouth Is  Saturday Kitchen series  Gino D acampo   An Italian in Mexico  James Martin Favourite Feasts 
 Niche is the way forward in the television space and we have India s largest repertoire of niche channels  A 24 hour Food Channel is the perfect addition to our niche bouquet of Zee Café   Zee Studio   ETC   ZING and Zee Trendz  Our Niche offering will continue to expand   offer our viewers new channels   added Mr  Goenka
Commenting on the launch of ZEE Khana Khazana  R C  Venkateish  CEO  Dish TV said   In the tradition of a true pioneer  we are delighted to launch India s first 24 Hour Food Channel  ZEE Khana Khazana on Asia s largest DTH platform with over 9 million subscribers  ZEE Khana Khazana is the new destination for today s food lover  This channel will satisfy the craving for more information  rich experiences  tantalizing ideas  and a total immersion into the world of cooking and eating through a lineup of inspiring  entertaining and informational shows  At Dish TV we always endeavor to bring the best and largest content in different genres