The consumer has always been the king of the market and now he shows his might yet again  Product of the Year India is all set to announce winners for the year 2010  voted through the largest ever face to face consumer survey throughout the country by independent research agency A C Nielsen  The Awards Ceremony will be held on Saturday  6th March  2010 at The Lawns  Taj Lands End  Bandra Bandstand  Bandra  Mumbai 
Product of the Year is the global consumer recognition standard that celebrates champions and rewards the best innovations in Retail products done through an independent consumer survey across the country  Product of the Year has been functional in 28 countries for over 23 years  Some of the most eminent brands that have been participating over the years across various countries are Energizer  Duracell  Unilever  Procter   Gamble  Nestle  L Oreal  Reckitt Benckiser  Johnson   Johnson  Danone  Heinz  Kingsmill Bread  etc for innovations from product to packaging and anything that results in a key consumer benefit
Product of the Year India Pvt Ltd entered the Indian market with the POY 2009 awards that celebrated innovative products in 26 distinct categories through a massive survey involving 40 000 Indian consumers across 36 centers  This year  they have extended the scope to accommodate products from 38 categories which include FMCG  durables  mobiles  electronics  household and kitchen appliances  stationery  clothing  accessories etc
The Award
Each entry undergoes a tough screening through the eminent POY Jury members and only then is passed on to the next level of nationwide consumer survey by A  C  Nielsen  The winner is the product which has managed to score the maximum consumer votes and thus gets the title Product of the year 2010  for that category  The winner is entitled to use the logo and the title for one year in all their advertising and marketing communication
The Event
The award ceremony will be held on Saturday  6th March 2010 at the Lawns  Taj Lands End  Bandra  Mumbai from 6:00 pm onwards  The event will attract over 450 distinguished personalities from the Indian corporate and media houses and other leaders and eminent personalities from various fields  These include Brand Teams  Category Heads  Marketing heads  CEOs  Advertising heads  Innovation teams and many more
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