MindTree Limited  a global IT Solutions company  today announced a Trade Promotions Analytics Solution  designed to help Consumer Packaged Goods  CPG  organizations deploy more cost efficient and successful promotions  The solution employs statistical evaluation techniques to analyze promotions and gain meaningful insights  which can be used to transform trade promotion expenses into investments with a measurable Return on Investment  ROI  for sales  marketing and supply chain operations
MindTree s Trade Promotion Analytics Solution enables organizations to make side by side comparisons of trade promotions initiatives  such as shelf space procurement versus in store sampling  The solution also analyzes trade promotions at different levels to identify exceptions  measure effectiveness and project successes of future promotion initiatives
 Trade promotion spending is one of the top expenses on Profit   Loss statements of CPG manufacturers today  which is why many of these organizations have been investing in systems that capture data and generate reports on these investments   said Scott Staples  CEO   President  Knowledge Services  MindTree   However  these companies often lack the insights to translate this data into actionable information  which is why MindTree has developed a Trade Promotions Analytics Solution  By providing an assessment of all phases of the trade promotion process  from design and implementation through post event evaluation  MindTree enables organizations to better understand patterns of success and failure and apply this information to future initiatives in order to increase effectiveness and efficiencies 
The MindTree Trade Promotions Analytics Solution captures data from various categories  including sales  promotions  products  time  and market  and creates a modeling plan using techniques such as linear regression  logistics regression and univariate and multivariate analysis  The modeling plan output is then combined with client workshop knowledge and unstructured mining to derive answers to business questions
The MindTree Trade Promotions Analytics Solution can be quickly customized based on an organization s Trade Promotion maturity level  At the entry level  the solution can be applied to assess a promotion s impact on sales volumes  For those organizations with mature Trade Promotion programs  the MindTree solution can help measure various promotional aspects such as target markets and duration  Advanced organizations can utilize the solution to benchmark promotion results against target objectives
 Traditionally  CPG companies have looked at Trade Promotions systems as more of a fund management system  MindTree s Trade Promotions solution realizes the need to look at Trade Promotions more as business enablers and hence focuses not just on the  control  aspect  but on delivering business growth by providing the right insights and knowledge into what leads to better promotion effectiveness   said Radha R  MindTree Senior Vice President and Head  CPG   Manufacturing Industry Group
MindTree has more than 10 years  experience in providing end to end IT solutions to the Consumer Goods industry  spanning consulting  development  testing  maintenance  support and infrastructure management  When coupled with its expertise in advanced data analytics  MindTree is uniquely positioned to help Consumer Goods companies gain deep business insights across all functional areas  such as sales territory development  trade promotions  customer  marketing  pricing  forecasting  outlet loyalty programs and spend analytics
The solution along with MindTree s Analytics capabilities for Consumer Goods organizations will be demonstrated at the Consumer Goods Technology Sales   Marketing Summit  which is being held at Roosevelt Hotel  New York City from June 7   9  2010  To learn more on MindTree s Analytics expertise in the CPG industry   About MindTree
MindTree Ltd  is a global IT Solutions company specializing in IT Services  Independent Testing  Infrastructure Management and Technical Support  IMTS   Knowledge Services and Product Engineering  which comprises of R D Services  Software Product Engineering and Next in Wireless  MindTree partners with its clients to create a transparent  value based relationship  Our people build innovative solutions in a wide range of technology domains that enable our customers to succeed in their business goals
MindTree is ranked 19th among the IT Services companies in The 2010 Global Outsourcing 100 by the International Association of Outsourcing Professionals  Widely known for its focus on human capital development  MindTree has been consistently rated among the most admired employers by several industry surveys  including Great Places To Work Institute  Hewitt Associates and Mercer  MindTree was ranked No  1 among the Most Admired Knowledge Enterprise  MAKE  India Award winners for the second consecutive year in 2008  MindTree was ranked No  2 in Asia and declared the overall winner in India in the Asiamoney Corporate Governance Poll 2009  The Company is publicly listed in India  Please visit us at www mindtree com