Soft drinks are non alcoholic  carbonated as well as non carbonated beverages and can be classified into seven categories  The global soft drinks market was valued at  479bn in 2009 and is projected to grow at a CAGR of 3 1 to reach  556bn in 2014  In Western Europe and the US  the soft drinks market is fairly matured  registering a moderate growth rate  Emerging markets such as Russia  China  Brazil and Mexico will play critical role in the development of global soft drinks industry due to rise in purchasing power of middle class population and investment in food and drink supply chain infrastructure  Naturally functional and indulgence are the emerging trends in innovation and NPD in soft drinks market  Ethical concerns are driving innovation and NPD in packaging material and technologies
The report contains a summary of the important and novel soft drinks launched between 2006 and 2009 as reported by Product Launch Analytics  an in house database of new product launches in fast moving consumer goods  This report analyzes market data on the value growth of the soft drinks market  Innovation and NPD are analyzed by region and category and emerging market trends are illustrated in the report  Moreover  this report enables manufacturers to identify the emerging trends and growth opportunities in soft drinks
Key features of this report
 Dynamics of the major soft drinks markets during the period 2009 14
 Key trends  market drivers and resistors to the growth of global soft drinks markets
 NPD and innovation trends in the major soft drinks markets based on the analysis of growth in major categories and sub categories
 Analysis of innovative new soft drinks launched between 2006 and 2009 from the data sourced from Product Launch Analytics
Scope of this report
 Predict future growth areas in soft drinks based on this report s forecasts to 2014 of market value by category and sub category in Europe  North America and Asia Pacific
 Identify key trends that are shaping the soft drinks market and examine the key market drivers to 2014 detailing trends in innovation  packaging and product tags
 Improve the targeting and effectiveness of your NPD strategy using this report’s analysis of products launch data of over 6 000 product launched between 2006 09
 Learn from the NPD and innovations in the global soft drinks markets to replicate their successes effectively in the future growth markets