With rapidly growing middle class population and changing lifestyle  India is blessed with one of the fastest growing fast food markets of the world  The Indian fast food market is growing at the rate of 30 35  per annum  Almost all big fast food brands of the world have succeeded in making their presence felt in the country and most of them are posting appreciable growth
Consequently  all the popular fast food chains have chalked out massive plans for expanding their business and presence throughout the country  Moreover  foreign fast food chains are aggressively increasing their presence in the country  For instance  Domino’s has planned to open 60 65 outlets every year for the next three years  2010 2012  while Yum Brands Inc is also preparing for massive expansion across the country with plans to open 1000 fast food outlets by 2015
According to  Indian Fast Food Market Analysis  although the market has witnessed a robust growth in the past couple of years  it remains largely underpenetrated and concentrated into metropolitan cities  However  there is large room for growth in tier II cities and tier III cities  which are mostly untapped  Therefore  the future of Indian fast food industry lies in masses that live in tier II and tier III cities
The report provides extensive research and objective analysis on the fast expanding Indian fast food market  The report analyzes all the vital industry trends and possible growth areas for future expansion  It also analyzes important driving forces in detail  which will help clients to understand the market better
Moreover  we have also identified the important players operating in the sector and have made a separate chapter which talks about their business expansion plans in detail  Most importantly  the report also features forecast on fast food sales in the country  The forecast is based on the correlation between past market growth and growth in base drivers such as growth in middle class  urbanization  cultural shift and lifestyle changes