This report forms a part of the newly introduced product series titled  Product Insights   It aims to provide analysis to clients on the new product launches across various industry sectors 
Scope
  Examines new product launches in the Indian confectionery market  segmented by key categories
  Contextualizes India in the new product launches globally
  Identifies the key players in the market leading the new product launches
  Provides an analysis on the new product launches by leading flavors  claims  packaging and price points
Highlights
Globally  India ranked 17th in terms of the number of new products launched in the confectionery market in 2009
Sugar confectionery contributed 47  to all new product launches in the Indian confectionery market in 2009  followed by chocolate  which accounted for 29   During 2009  cereal bars as a category contributed a mere 8  to the overall new product launches in the Indian confectionery market
In 2009  vegetarian  emerged as the most popular claim among all new confectionery products launched in India while plastic was the most popular packaging material  Half of the new products launched in the Indian confectionery market in 2009 were priced below INR20