Bharatbook added a new report on  Pet Food Market in India 2010  covering a market which has been growing steadily with major potential for future growth  It is a part of Food and Beverages Series reports
Pet Food Market in India 2010
The industry is at a nascent stage but with increasing pet ownership and humanization of pets  the market shows strong expansion potential with major opportunities for the players in this industry  The market is dominated by certain foreign brands  Other domestic players are looking to foray into various segments and provide a variety of products to lure the pet owners 
The market is worth INR 876 mn and shows huge potential for growth with increasing number of pets especially in the urban towns and cities in India  Consumer perceptions are changing rapidly and the pets are increasingly being treated as companions  This has fostered potential for the players to ramp up their products and services in the market  However  the market is dominated by the dog food category but other categories are also slowly evolving with growing attention from players  The report begins with the market overview section indicating the size and growth of the market including the market share of each segment  It also provides the import structure and highlights the major brands being imported
An analysis of the drivers explain the factors for growth of the industry including low penetration of branded pet food  increasing pet ownership  increasing consumer awareness  and increasing organized retail chains  The key challenge identified encompasses high import duties and frequent bans on imports  Key trends have also been analyzed including dominance of non-vegetarian dog food  players providing customized products and services  and increasing promotional activities
The competition section provides an overview of the competitive landscape with the share of players in the branded dog food market and including brief profiles of key domestic and foreign players in the pet food market  The key developments in the sector in over the last one year have also been highlighted
Related Reports
Pet Food in the U S  Health  Humanization and High Quality Ingredients in an Increasingly Value Driven Global Market  8th Edition