IBM today announced that it has signed an IT services deal with the Indian subsidiary of Perfetti Van Melle  world s third largest confectionary group  As part of this deal  IBM would design and build a green data center  provide the networking infrastructure for the data center as well as offer end to end facilities management services to the client  Through this engagement  IBM aims to provide PVM India a robust infrastructure management  supporting its ambitious growth plans for the country  IBM will also help PVM India make its IT operations green by aiming to achieve energy efficiency to the tune of 17 
PVM India  which manufactures and markets popular confectionary brands like Center Fresh  Alpenliebe  Mentos  Chlor Mint and Happydent  among others  operates one of the largest distribution networks and is among the fastest growing FMCG  Fast Moving Consumer Goods  companies in India  In order to support its increasingly complex IT operations and to keep its operational costs low at the same time  PVM India chose IBM above other major competitors for setting up a 1 000 sq ft green data center as well providing network management using innovative tools like NOC Inside  Network Operations Center Inside 
Commenting on the relationship with IBM  R  Ramesh Chari  Chief Financial Officer  Perfetti Van Melle India said   Perfetti Van Melle is fully committed towards making its IT infrastructure Green and putting in place a Green data center was only logical  At PVM India  we have been striving hard to reduce cost  bring in operational efficiencies and provide quality services to both internal and external customers by leveraging various IT enablers  To achieve these objectives  we have partnered with IBM  which has set up an energy efficient data center as per our organizational requirement  Our partnership with IBM is to further explore and implement some of their best practices and technology for mutual benefits 
Neeraj Sharma  Director   Integrated Technology Services  IBM India South Asia said   IBM s expertise in helping clients bring down their operational costs is a very significant value proposition that they are attracted to  IBM engaged with PVM India to understand their unique business requirements and provided best in class solutions to meet their aspirations of making their operations Green and highly energy efficient  We are looking forward to a long term and strategic engagement 
Through this agreement  signed earlier in the year  IBM will manage desktops and network spanning multiple locations  Also  by leveraging its unique NOC Inside solution  IBM would be able to make the monitoring and management of PVM India s IT infrastructure extremely easy and process centric
Talking about the critical role played by IT in PVM India s operations and the company s decision to select IBM  Basant Chaturvedi  Chief Information Officer  Perfetti Van Melle India said   PVM India s investments in Green technologies has resulted in both operational efficiency and cost savings  By leveraging virtualization  enhanced communication and collaboration tools and migrating to energy efficient computing environment  PVM India has already saved significant amount this year  We have now partnered with IBM which has vast global experience to manage a complex IT environment like ours  We are looking forward to IBM s expertise in not only making our IT infrastructure even greener but also to make it world class 
About Perfetti Van Melle
Perfetti Van Melle is a privately owned company  producing and distributing candies and chewing gums in more than 130 companies worldwide  It is third largest confectionary conglomerate in the world and present in all the main Asian markets  Employing over 14 000 people and operating 35 companies throughout the world  Perfetti Van Melle has a true global reach