The Chennai based Hatsun Agro Product Ltd  which is the largest private sector dairy in India  has plans to increase its presence in Rajasthan by introducing its range of products in the state  Currently Hatsun commands  a huge percentage of market for its Komatha Cow Ghee  which has now been renamed as Hatsun Ghee  Hatsun clocked a turnover in excess of Rs  1000 crores last year and is expected to increase the same by 20  by the end of March 2010
Explaining to the media  Mr  Prasanna Venkatesh  General Manager   Marketing  Hatsun Agro Product Ltd  said that the company believes in giving full value to its customers and also continuously upgrade its systems and distribution network  so that every consumer can get Hatsun products without any difficulty
Marketing support activities such as radio advertisement  hoardings  press advertisement etc  have already started in Rajasthan and will be further enhanced to strengthen Hatsun brand presence in Rajasthan said Mr  Prasanna
The company has three major divisions  Ice Cream  Milk and Milk Products   Ingredients  The Hatsun brand includes Arun Ice Creams  which is the leading ice cream brand in South India  Arokya milk largest private sector liquid milk brand in India  selling 1 million litres per day  Hatsun  the fast moving consumer goods brand in Ghee  Butter and Milk powder
Elaborating on the distribution network Mr  Mr  M  Jagannath  General Manager   Sales   Hatsun Agro Product Ltd  said that Hatsun success is driven by understanding the consumer needs on a continuous basis and also bridging the gaps in the distribution channel to facilitate fast movement of products to the various outlets in Rajasthan
Hatsun Agro Product Ltd has 3 factories for manufacturing Butter  Ghee   milk powder  Its new powder plant at Palacode is the “state of art” plant and the largest in South India  It is one of the most modern   technically superior plants in India
Mr  Prasanna added  “Hatsun has established an extensive direct procurement network for collecting milk from the farmers  The company today collects milk from 3 00 000 farmers every day and has a network of 6000 collection centers and 62 chilling centers in various parts of Tamilnadu and Karnataka
Marketing  Sales   Distribution
There are 35 Company Depots across India from Kashmir to Kanyakumari for servicing the all India distribution network  Hatsun Agro Product Ltd has more than 650 distributors across India for distribution of Ghee  Butter   milk powder to the retail channel
Hatsun Agro Product Ltd Dairy Ingredients are supplied to various prestigious large  medium   small customers across India and also to 38 countries around the world including Canada  Hatsun Agro Product Ltd has an extensive cold chain   distribution network of both frozen   regular channels for its various products
The total running kilometers of all the Hatsun Agro Product Ltd vehicles is around 3 lakh kilometers per day which is equal to going around the world more than 7 times a day  Currently there are more than 2000 retailers in Rajasthan selling Hatsun Agro Product Ltd products including modern trade and the width of distribution is continuously increasing
Hatsun Agro Product Ltd is committed to upgrade the milk producers by providing services   facilities and also ensuring that the best quality products are made available to the customers at the right price