Restaurants and traditional food joints has been an age old concept with the dominance of a large number of unorganized players operating as street vendors  roadside eateries and stand-alone restaurants  However  with growing urbanization and changing lifestyles  the organized players have occupied a firm foot hold in this market which is worth INR 580 bn and shows huge potential for growth in future  The increasing trend of eating out coupled with the increasing share of young population has driven the market
The report begins with the market overview section providing the size of the restaurant or the food service market in India with a brief description of the various segments that exist in the market and the penetration of the organized players in the various segments
An analysis of the drivers explain the factors for growth of the industry including growing disposable income  favourable demographics  changing lifestyles and preferences  increasing proportion of take away food and increasing number of working women  The key challenges identified encompass cumbersome licensing  food price fluctuations  high cost of real estate and lack of skilled manpower  Key trends have also been analyzed including foreign players foraying into Indian market  brand expansion into smaller cities  Indian brands exploring the foreign market  growth in food franchising and emergence of theme-based cafes and restaurants
The competition section provides an overview of the competitive landscape in the industry illustrating the share of organized and unorganized players and the entry route for the foreign players into the Indian market  It also includes brief profiles of major domestic companies in each segment of the organized restaurant market
The Restaurant market report is part of Food and Beverage Sector series  which also includes Ready to Eat Market  Pasta Import  Wines  Bottled Water  Imported Edible Oils  Branded Chocolate  Ice Cream market  and Organic Food Market in India