Pune based dairy company Parag Milk foods launches cheese brand Go with the help of Scion.

Go cheese productsGo cheese products

Bengaluru, Karnataka, Pune based Dairy company Parag Milk Foods, is opening a new page in its history, with a new visual identity, new communication strategy and a new line of products. Parag is launching its new cheese brand GO pan India.

Announcing the launch of its new brand, Mr. Devendra Shah, Chairman, Parag Milk Foods said, "We have been moving from basic dairy products like ghee and milk to value-added products like Dahi and Fruit & Dahi which have been very well received in the market. With the commissioning of our state-of-art cheese plant, we are now ready with a delectable range of cheese never before offered to the Indian consumer. In keeping with our dairy philosophy, all of our cheese is made from 100% cow milk"

Bangalore based Scion, a Brand Incubation Agency has been working closely with the company on the branding, visual identity, packaging and launch of the new range of products. "The nascent Indian cheese customer has had very few brand choices or a range to choose from. The GO cheese brand is targeted at the today generation families, who are now taking to international lifestyle and cuisine" said, Ramesh Rao,MD,Scion. The campaign involves a brand-led TV execution and intensive tasting and demo activities with consumers.

Notes to Editor

About Scion:

Scion is a leading brand incubation agency founded by Ramesh Rao and Kapil Kansal .Since 1985, Scion partners with entrepreneur clients and drives business transformation and performance by incubating brands that are innovative, dynamic and progressive.

Scion holistic approach to branding creation is a balance of rigorous business-driven thinking and exceptional creativity. Its work spans the full breadth of branding services including brand concept research and validation, brand positioning and architecture, naming, corporate identity and consumer packaging design and brand experience.

With its office in Whitefield, Bangalore ,Scion current and past clients include Gowardhan, C.Krishnaiah Chetty & Sons, Cafe Coffee Day, BL Kashyap and Mandala Valley.