Amul has added another feather in it’s cap by emerging as market leader in the prized Delhi market by overtaking Mother Dairy  Delhi in branded packaged milk segment
Launched in 2005  Amul Milk has overtaken Mother Dairy Delhi which was established in 1973  by creating an infrastructure to transport  process  pack and distribute 100  fresh milk in a short span of 5 years
The overwhelming customer response to Amul Milk has been because of the superior fresh milk taste provided by Amul as compared to recombined milk often made from skimmed milk powder and butter oil by most competing brands
It may be noted that Amul is selling milk at price which is Rs 2 per litre higher than Mother Dairy for Full Cream milk and Re 1 per litre more than Mother Dairy in Toned milk segment
With this achievement  Amul is now the leader in packaged branded milk segment in top 3 metros of India viz  Delhi  Mumbai and Kolkata  Amul has become the brand of choice of customers due to it’s consistent superior quality which has enabled it to command premium over local brands in all these 3 metros
Amul Milk sales in Delhi milk market is poised to cross 20 lac litres per day this summer  GCMMF is all set to achieve a growth of 20  in this fiscal year to touch Rs 8000 crore sales turnover