Mumbai, Reliance TimeOut, the books, music and stationery specialty format of Reliance Retail and Shemaroo Entertainment jointly celebrated the success of the super hit blockbuster movie Ishqiya  and felicitated the sizzling pair, Vidya Balan and Arshad Warsi at the Reliance TimeOut store in Bandra. Both were present at the store to unveil the DVD of her much appreciated and the first sizzling hit of 2010 Ishqiya and shared her experience about the film with the audience.

Vidya Balan mesmerized the audience by her captivating presence and got the whole store buzzing with excitement. Customers at the store got an opportunity to ask questions to their favorite actor about the film and those who bought the DVD also got a golden opportunity of getting it autographed by the actor herself.

On this occasion, Deepinder Kapany, Business Head, Reliance TimeOut, said, We are pleased to have the talented actor Vidya Balan at our store to unveil the Ishqiya DVD and share her experience with our customers. It is an honor to felicitate her and celebrate the success of her film. It is the aim of the Reliance TimeOut to constantly have exciting and engaging events and launches at the store for our customers and this is yet another event in that direction.

Hiren Gada, Director, Shemaroo Entertainment share his thoughts, We are overwhelmed with the success of Ishqiya. It has not only managed to get good box office collection but also won loads of appreciation from critics. In fact, it is the grand success of the film that has called for this evening of celebration. We are really pleased to unveil the DVDs of Ishqiya in association with Reliance TimeOut with the beautiful actress Vidya Balan and Director of the film Abhishek Chaubey.

Directed by Abhishek Chaubey, Ishqiya, A Home Production of Shemaroo Entertainment Pvt. Ltd. is produced by Raman Maroo and Vishal Bhardwaj, with some mind blowing lyrics by Gulzar and music composed by Vishal Bhardwaj again. The film undoubtedly had some brilliant performances by Naseeruddin Shah, Arshad Warsi and Vidya Balan among others. The riveting storyline and splendid songs of the film not only managed to get a good response at the box office, but also won loads of appreciation from critics.