New Delhi, Supported by a strong infrastructure and a sound financial base of the promoters who have already established themselves as industry leaders, ToonKidz brings in a freshness and novelty hitherto unseen in the retail sector.

Innovatively conceptualized as a Complete Childrens Store, ToonKidz ushers in trendy fashions with an element of fun that appeals to youngsters and parents alike. Design elements inspired from favorite cartoon characters like Ben10, Bakugan, Power Puff Girls, Bob – The Builder, Sesame Street, Thomas & Friends, Dragonballz, Doraemon, Fafa & Junu, Marvel Xtreme range like Spiderman, Hulk, etc are incorporated into a wide range of products for kids including apparels, toys, games, stationery kits, back to school merchandize and accessories associated with rapidly escalating upscale lifestyles of todays children. Not just the merchandise quality but even the store ambience meets the international standards wherein the children can meet their favourite heroes yet purchase the merchandise at affordable prices.

The apparels category have been priced from Rs.200/= to 1400/= and the non-apparel category starts from Rs.30 to Rs.4000/=, thus making the products affordable for every family.

ToonKidz has received overwhelming response from the kids & the parents for the current operational stores at various locations. The customers response clearly indicates that ToonKidz will remain as their preferred brand for all the days to come as The one-stop destination for Children for all their needs.

Kids apparels and accessories player Toon Kidz is planning to launch its own range of chocolates by the end of this year that would be sold through its exclusive retail outlets. We will probably be launching the chocolate range around Christmas or New Year.

While the production of the chocolate will be outsourced, the range will be made available with our own brand name, said Toon Kidz Regional Manager (North) Vineet Mishra. The company is also undertaking an expansion of its retail chain with plans to have 100 outlets across the country by the end of this year. The chocolates range would be available under the companys private label.

He said the range would include chocolate and assorted toffees in various flavours and those would be sold across the companys outlets along with its apparel, accessories, footwear and PC games ranges. We have fixed a target of 100 outlets in the major Tier I and II cities for this year.

The funding for the expansion will be mostly made by our franchise partners, while we will put money on brand promotion and brand building, Mishra said, without giving further details. Toon Kidz operates 17 franchise operated outlets across the country and is also a licensee manufacturer of apparels based on characters from kids TV channels Cartoon Network, Pogo and Space Toon.

Notes to Editor
Toon Kidz offers a very strong franchise opportunity to the franchise partners and the investment required is only 16 lacs to 25 lacs. The franchise project comes with minimum guaranteed returns at 18% on the setup investments along with the complete monthly overheads. These beautiful stores comes in area of 1000 sq ft. Toon Kidz has opened 25 franchise outlets all over India and planning to have 100 more outlets till the end of this year. Company owns 4 of its outlets. Its the most balanced retail model in terms of merchandise with highest conversion of walkins. The price points is made in such a way that it is suitable to all kinds of customers; with entry price points starts from 149 and exit level price points at 3500/-