New Delhi, Mary Kay launches the new MelaCEP™ Whitening System, a complete skin care line that helps to brighten, balance uneven skin tone and provides protection for Asian womens delicate complexions. Specifically formulated to address concerns unique to Asian womens skin, the new MelaCEP™ Whitening System reduces dark spots and helps protect skin against further damage from the sun and other environmental stresses. The MelaCEP™ Whitening system has been extensively tested and offers the optimal combination of scientific innovation and the power of nature to target the multiple causes for uneven skin tone.
Talking about the MelaCEP™ Whitening System Ms. Hina Nagarajan, Country Manager, Mary Kay India expressed, At Mary Kay, our endeavor would be introduce break through cosmetic products to meet genuine needs of the consumer. Mary Kay MelaCEP™ Whitening System is a premium collection of products that work together beautifully to help you maintain your beautiful looking skin!
Combining the Science of Innovation and the Power of Nature - an Approach Unlike Other Whitening Products
The innovation behind the MelaCEP™ Whitening System is a result of extensive research, development and testing in the Mary Kay® laboratories. In-depth research into the science of uneven skin tone led us to focus on an approach unlike that of other whitening products. Our skin care scientists discovered that there are multiple causes why uneven skin tone develops and they needed to be addressed individually to achieve best results said Dr. Beth Lang, Chief Scientific Officer, Mary Kay Inc.
Furthermore, Mary Kay skin care scientists researched ingredients from around the world to select the most powerful, most effective and safest ingredients to address uneven skin tone. At the heart of the system is the MelaCEP™ Whitening Complex, a patent-pending blend of four key botanical ingredients:
- Kakadu Plum, a fruit native to the Australian outback
- Ferula Foetida extract, native to the Mediterranean and known to contain the antioxidant ferulic acid
- Helianthus Annuus seed extract, from the sunflower, a powerful antioxidant that helps protect against
UV damage
Lactobacillus ferment, a skin conditioning ingredient
Complete Skincare Regimen for Flawless Skin
The MelaCEP™ Whitening System brings together the power of nature and the science of innovation to effectively target dark spots, discolorations for clearer, brighter and more radiant skin. Each of the products in the MelaCEP™ Whitening System plays a vital role in the delivering the benefits of the regimen as a whole: skin that is more radiant, translucent and even-toned.
- Foaming Cleanser removes impurities and excess oils
- Freshener lifts away residual dirt, leaving skin feeling refreshed and supple
- Dark Spot Serum targets visible dark spots
- Essence, a quick absorbing serum, restores clarity
- Day Moisturizer with SPF 15 moisturizes and protects skin from UV exposure
- Night Cream pampers your skin while you sleep
- MelaCEP™ Mask to have luminous, youthful-looking, even-toned skin
Notes to Editor
About Mary Kay Inc.
Mary Kay, one of the largest direct sellers of skin care and color cosmetics, realized another year of record results. In 2008 Mary Kay Inc. and its international subsidiaries achieved $2.6 billion in wholesale sales worldwide. Mary Kay® products are sold in more than 35 markets worldwide, and the global Mary Kay independent sales force exceeds 2 million. Mary Kay develops tests, manufactures and packages the majority of its own products at its state-of-the-art plants in Dallas and China. During a typical year, Mary Kay performs more than 300,000 tests to ensure the safety and efficacy of its products.
Privately held Mary Kay Inc. anticipates investing approximately $20 million USD in India over the next five years. With hundreds of Mary Kay Independent Beauty Consultants offering quality products and VIP service, Mary Kay® products are easy to get.
For media inquiries, please contact:
Mary Kay Cosmetics Pvt Ltd
Renuka Dudeja
Sr. Manager - PR, Comm. & Consultant Marketing Programs
Tel no. 0-9818663833
Email: renuka.dudeja@mkcorp.com
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