Mumbai, French Connection, Britains leading hi-fashion brand, today announced the opening of its largest free standing store on Linking Road, Bandra, the shopping hub in Mumbai, India. The French Connection store, spread over 2000 sq ft of shopping space will offer an unprecedented level of service for the fashion conscious consumers.
Commenting on this occasion, remarks Ms. Mansi Zaveri, Manager Marketing & Communications, Since its launch in 2007, French Connection has provided the most edgy and fashion forward styles to the Indian consumer. This is set to be an important season for French Connection with our increasing retail presence supported by the launch of an impactful and intelligent campaign that enables us to speak to our male and female customers in a clever and effective way, whilst reaffirming our premium status on the high street.
The stores edgy yet sleek environment is spunky yet inviting, keeping the focus on the clothes. Wooden floors are offset by pure white walls and a play of direct and indirect lighting complement structural elements of the store.
French Connection at Linking Road introduces the Spring Summer 2010 collection; which is all about feminine tailoring in soft nudes contrasted against bold Hawaiian prints and stripes. Ladies can indulge themselves in summer styles with a dash of graphic florals creating a softer, vintage backdrop along with introduction of coloured hues - everything fresh and exciting ready for its first outingClean cut lines are juxtaposed against softer silhouettes in fluid fabrics. Exaggerated shoulders still play an important role, from all over embellished tops to fitted dresses. The French Connection man steps in to SS10 in sophisticated fashion-forward pieces focusing on quality fabrics, unique detailing and signature design twists. Masculinity is the essence of the collection and created through simply stylish wearable clothes, ideal for a real man at one with the outdoors.
This season swim wear add on to the collection. Swim wear dictates a strong statement including hues from the past such as polka dots, floral, bright stripes and Hawaiian imprints that are creating a rage this summer.
Priced from Rs 1295 onwards, French Connections Spring Summer 10 collection has 4 distinct introductions, with new styles hitting the floor every month!
About French Connection India
Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand. Brand Marketing India (BMI), the exclusive licensee for FCUK in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since opened 21 points of sale across 8 cities. BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.
Notes to Editor
About Brand Marketing India
Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 2 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India. All of BMIs stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.
Toral Sanghavi
Clea Public Relations
900496222
