Mumbai, Clean and minimal. Whitewashed. Calvin Klein Jeans presents Spring 2010 for men and women. This season, the collection is sexy, American sportswear thats always modern with pure, simple lines designed in lighter weight materials to lend a softer touch.

Calvin Klein Jeans Body is a denim offering that is uniquely designed for a more contoured, shape enhancing fit - the brand has introduced Whitewashed an extension of the line for Spring 2010. Whitewashed extends the Body concept, featuring a more contoured, shape enhancing fit which is now offered in clean, translucent washes and enriched surface treatments in pure and coated shades of white. Each piece is lighter and is engineered with accents that include white, enameled nickel metal buttons, as well as tacks, zippers, and rivets for added dimension. The season focuses on a straight leg for men, and a classic skinny cut with ankle zips or a loose boyfriend cut for women. A new five pocket rolled Body denim short, designed with a lean, slim silhouette, will also be introduced.

Details. This season the line is really focused on clean, paired down, sexy denims. There is a very cool range of white and subtle washes which are executed on really functional, lightweight fabrics that are perfect for the season. Denim surfaces are coated, faded, washed, or distressed, while other techniques like garment overprinting, appliqué, enzyme washing and fading are used on outerwear and jerseys. Sexy, surplus utilitarian details inform pocket shapes and embellishments on denim and khakis.

Key looks. For men, the surplus is key, while for women, its all about a boy fit. The perfect skinny jean paired with a boldly geometric patterned t shirt in new tissue and feather weights.

Colors. Shades are fresh and natural. Calvin Klein Jeans Body, now available in two new core washes: white and the lightest blue enzyme.

     White denim is so versatile; it can have a fresh nautical look or a very rich appearance. It is one of those pants that can be taken from a casual day at the beach to a cocktail party effortlessly

     White denim jeans, in particular, can be worn almost everywhere, even in the office. Whiskering / Splattered paint-aged effects and white washed denims will be big for men this season.

     With white denim, you get such a crisp, rich appearance that it tends to look dressier and more distinguished than regular denim often does
     You cant go wrong with a skinny, sexy, form-fitting jean, paired with a perfectly cut white button down shirt, for a strong, yet refined statement.

     Keep updating and buying new jeans. Dont rely on jeans youve been wearing for a couple of seasons.

Notes to Editor

About BRAND MARKETING INDIA

Brand Marketing India (BMI) is the holding company for the Calvin Klein Jeans, Calvin Klein Underwear and French Connection businesses in India. Within a short span of over 2 years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India.

All of BMIs stores are designed to global standards and present in prime high street, mall and department store locations, thereby completing a truly world class shopping experience.

For further information, kindly contact:

Shiraz Bhavnani Neha Varma

Brand Marketing India Clea Public Relations