Mumbai, Summer months are sweaty and make the clothes stick to your body. Blackberrys allows your skin to breathe free even in the sweaty heat with the special line of Franklin Khakis.
The use of cool max fabric, a manmade fabric blended with cotton, wicks moisture away to keep the wearer cool and dry. The hollow fiber technology provides insulation for added comfort. Franklin Khakis are light weight, soft and breathable trousers and appear to be a traditional pair of workable pants to beat the heat this summer.
Available at
Leading Blackberrys stores.
Price: Rs1795/-.
Available at:
Shop No. 5&6, Khar Lotia Place, 373 Linking Road, Khar (W)
Shop No.F-6, First Floor,Mega Mall,Malad Link Road,Oshiwara,Andheri(W)
Shop No. 4, Nirmal Lifestyle,Mulund (W), Mumbai
Shop No. -112,113.114 City Centre Mall, Vashi (Mumbai)
Shop No.13, Sky Zone, Phase- II, High Street Phoenix, Lower Parel
Notes to Editor
About Blackberrys
Blackberrys- the lifestyle brand was born in 1991 with the philosophy of quality first. Identifying a need for branded, structured clothing for the changing needs of the Indian male, Blackberrys established itself as the manufacturer of impeccably designed trousers, suites & jackets.
With a recorded growth rate of 28.6% (which is over and above the industry average), Blackberrys over the years has established itself as a renowned fashion label with a strong brand presence. Their collections have been associated with innovations in fashion and a strong image of Sharp Edged Clothing. The brand has a high recall value and is perceived as a premium clothing abode. Documented in various trade surveys as the best FIT and even communicated the Young Power Dresser image to the TA. The tag line Sharp smooth and sure is the irresistible calling for all, further smitten by the sharp cuts, smooth feel and surety of power dressing.
The Blackberrys wardrobe includes Dress Line Trousers, Khakis, and Shirts, Suits & Jackets. It has a total capacity of making/sourcing 3000 trousers and 400 blazers & jackets daily. Blackberrys is backed by a strong sourcing network both domestic and international. Blackberrys has a pan-India retail presence and covers more than 200 cities across India through approximately 850 up-market retail outlets besides having 70 own brand stores at a pan-India level. Blackberrys has a presence in all formats of distribution namely, own stores, franchise stores, distribution/trade channel partners, and direct to dealer format. Blackberrys also has a presence in all major national chain stores - Shoppers Stop, Lifestyle, Piramyds, Central and Westside.
The proud winner of The Pinnacle Award from Shoppers Stop in Best Mens Classic Category for two consecutive years (2004, 2005 & 2007), Blackberry also won the coveted Lycra Images Fashion Award 07 for the Most Admired Trouser Brand of the Year category & The CMAI Award for Best Formal Wear Brand in 2007 & 2008. Trouser Brand of the Year category & The CMAI Award for Best Formal Wear Brand in 2007 & 2008& 2009.
The company in 2007 has launched a line of accessories. Thus completing the wardrobe look with belts, wallets, bags and knitwear. On the retail front, the company plans to expand its EBOs to 100 by December 2010.
