New Delhi,  WWF India is organising a bicycle rally in New Delhi on 20th March, 2010 to help spread awareness for Earth Hour 2010.

Earth Hour is a WWF initiative which sends across an inspiring message of hope and action for Climate Change. At 8.30pm on 27th March 2010, cities, towns and municipalities across the world will turn off their lights for one hour - Earth Hour.

The details of the event are as follows:

Saturday, 20th March 2010

Registration: 6:30 a.m.

Flag off: 7 a.m.

Venue: Ambedkar Nagar, BRT Car Park

The cycle route will trail from the BRT Car Park at the Ambedkar Nagar crossing to

the Sirifort Auditorium Car Park.

Bicycles will be provided on the venue. Its advisable to opt for car pools or public transport since parking space will be limited.

Notes to Editor

About WWF

WWF-India is one of the largest conservation organizations engaged in wildlife protection and environment preservation in the country, for over four decades now. As a part of the WWF-International network, the organisation has made its presence felt through a sustained effort towards both nature and wildlife conservation and reduction in humanitys ecological footprint. With its extensive network of state offices, the organisation sensitises people through creating awareness, building capacity and offering enviro-legal support. A challenging, constructive, science-based organisation, WWF-India addresses issues like the survival of species, habitat conservation and climate change.

About Earth Hour

Earth Hour is a WWF initiative where citizens around the globe can show their support for action on climate change by turning off lights for one hour. WWFs Earth Hour is an inspiring message of hope and action - a global demonstration about climate change. At 8.30pm on 27 March 2010, cities, towns and municipalities across the world will turn off their lights for one hour - Earth Hour - sending a powerful global message that its possible to take action on global warming. Earth Hour began in one city, in one country in 2007. More than 2.2 million households and businesses in Sydney, Australia turned off their lights for one hour on Saturday 31 March 2007. Just one year later, Earth Hour reached 370 cities and towns in more than 35 countries across 18 time zones, and the campaign shifted from a Sydney event to a global sustainability movement. An estimated 50 to 100 million people around the world switched off their lights for Earth Hour in 2008, and global landmarks including the Golden Gate Bridge, Romes Coliseum, the Coke billboard in Times Square and Jumeirah Hotel in Dubai darkened for one hour. In its third year Earth Hour 2009 created history as the greatest voluntary action ever witnessed. Earth Hour 2009 represented the first ever global vote. Registrations, polling and energy reduction levels, indicate that hundreds of millions people voted Earth with their light switch in 4159 cities across 88 countries, including 73 national capitals and 9 of the worlds 10 most populated cities. Global landmarks that switched off in support included The Sphinx and Pyramids at Giza, Christ the Redeemer statue in Brazil, and the Eiffel Tower in Paris.