Mumbai,Zapak.com, Indias leading online gaming portal has allied with Vinod Chopra Films (VCF) to develop their digital marketing strategy. As a part of the strategy Zapak has conceptualized and created the official corporate website for VCF - www.vinodchopra.com

Zapak is also the online partner for VCFs forthcoming movies - Broken Horses and Ferrari Ki Sawari. Its social media arm - Zapak Social Connect will strategize and implement social media solutions for VCF across mediums like Facebook, Orkut, Twitter, in addition to Wikipedia and IMDB - the biggest online database of information related to movies and more.

Commenting on this, Rohit Sharma, CEO, Zapak Digital Entertainment Ltd. said, Zapak is a leader in the digital space and we believe that there is a huge potential for digital marketing of movies in India. Today the audience is evolved and explores the digital space to connect with their favourite stars and movies. 3 Idiots is the best film that the Indian cinema has witnessed and we were the digital marketers for it. 3 Idiots was an exceptionally good project for us and we plan to extend our experience and learnings to the upcoming films of VCF.

Vidhu Vinod Chopra said, I Look at Zapak as my extended family. I dont even know where VCF ends and Zapak begins...

Notes to Editor

About Zapak Digital Entertainment Ltd.

Zapak is Indias largest gaming company that addresses the complete value chain for Online Gaming. With currently over 7 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 102 gameplexes present in 36 cities all across India to provide the Indian games world-class shared access. There will be about 300 Gameplexes all across the country in a years time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of Indias largest retail distribution network with presence in over 5000 retail outlets across 135 cities all across India. Zapak also plans to bring to India some of the worlds best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOGs with 2 titles to be launched this year. The first title in the series being Crazy Kart in association with Shanda Interactive Entertainment Ltd. was launched in September 08 and Runescape in association with Jagex Studios was launched in October 09. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space. Jump Games, Indias premier mobile gaming and publishing firm, is also a part of Zapak Digital Entertainment Ltd.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, 08), reaching them across all possible touch points. At the Asia Brand Congress 07 and then again in 08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.