New Delhi, P7 News Channel, celebrated its First Anniversary on 27th March 2010. The event was organized at The Imperial Hotel, New Delhi to commemorate the milestones and achievements and to celebrate the One Year successful journey of the channel.
Speaking on the occasion Mr. Jyoti Narain, Director, P7 News Channel, said We began with a vision to present a credible and authentic News Channel and our first year has been a great success. Through serious programming and authentic reporting we have created a niche for ourselves in Indias dynamic news and entertainment environment. It is our vision, and must say, a mission to be close to every Indian home and thats why we have launched and supported programmes and events that are close to wide section of society.
Opening the act was, the famous and talented musician - Raghav Sachar showing his music skills by playing various different instruments. He also performed a few of his self composed songs. The entertainment was followed by an enigmatic dance performance by Ms. Uma Sharma & Group which also included a team of western dancers. They captivated the guests with a Kathak Bhaav Nritya - a dance performance based on the poetry of Mirza Ghalib. Closing the curtains was the melodious - Ustad Iqbal Ahmed Khan who enthralled the audience with his melodic voice which left everyone mesmerized.
In terms of viewership numbers and popularity, P7 News Channel consistently outdid all the news channels that were launched in the similar period, and on quite a few occasions topped the charts even when compared to the established market leaders.
Just to state a few examples, P7 News channel was rated as Mumbais most watched Hindi News Channel with 14.4% viewership in the 48th week. (Source: TAM.) By January 10, P7 News Channel became the most watched Hindi News Channel in major states of India. With its team of trusted experts and wide network of correspondents, P7 emerged as the most watched Hindi News Channel in major cities of India. (Source: TAM).
To quote a few numbers, P7s reach point has been tremendous within a short span of time. In Orissa, P7 is ahead with 17 points, in Gujarat it is 16 points, in Chattisgarh it is 12 points, in Uttar Pradesh it is 6 points and in Mumbai it is 13 points. The channel has had a huge success with its wide reach.
Another point that measures the popularity of a channel is the time spent by viewer on the channel, also known as TSV. In this scale also P7 performed exceedingly well, becoming a leader in various regions. Today, P7 News Channel reach in Hindi speaking language market is 8.5 million. In the latest TAM report, P7 News Channel is the Number One channel in Rajasthan (One million plus market) in TSV. The channel is among the top channels in the regions of Rajasthan, Maharashtra & Gujarat.
Pearls Broadcasting Corporation Ltd. is also looking to create a high-definition-ready news operation using its Broadcast Media Library/Media Client (BML/MCL) digital video platform in India. For the purpose, it has selected Sea Change Video Servers for their News Channel - P7 News. Sea Change International is the video-on-demand, IPTV, broadcast and advertising systems leader.
Notes to Editor
About P7 News Channel:
P7 News Channel is a 24x7 Hindi News Channel which covers both entertainment and serious news from all around the world. The Channel is headed by the experts from the media industry. The channel has the tag line Ek Umeed (A ray of Hope).
