Mumbai,Nick, Indias leading entertainment channel, adds more reason for kids to smile this summer! Partnering with Zapak Games, Nick India has introduced Roary the Racing Car range in the Indian Markets. This range of toys also marks the launch of the 1st ever Roary product to be launched in India.
Roary, is one of most recognized TV properties internationally and Nick has obtained the exclusive rights for Roary toys in India. This range will include 8 different types of racing cars, with range starting from Rs. 399 for the single die-casts going up to Rs. 5999 for the Deluxe Silver hatch Race track. For the technologically advanced, this range also includes Remote controlled Roary.
Speaking on the launch, Sandeep Dahiya, Vice President - Consumer Products, Viacom18 Pvt. Ltd. said, In this first time association with Zapak, we are excited to bring to India, the internationally acclaimed Roary the Race Car. We are delighted to add Roary to our product line so that children can imagine, build and play with one of their favorite characters.
Adds Rohit Sharma, CEO, Zapak Games It gives us immense happiness to bring to our kids such a fun and playful brand which is sure to win hearts. Roarys popularity and appeal made it easy for us to race toward this partnership. The show has proven to be a top performer on and we fully expect this new range to speed off the shelves.
With this new range, NICK adds another feather to its hat! The collection available at all leading stores is a stepping stone for NICK Indias mega plans of further strengthening its market share in the kids consumer products space.
Notes to Editor
About Roary the Race Car
Roary the Racing Car is a turbo-charged preschool series that follows the adventures of Roary™, a bright, loveable and energetic single-seater, and his amazing and diverse group of race car friends at the Silver Hatch race track. Roarys™ enthusiasm and curiosity often leads him into trouble, but hes a novice with a heart of chrome under his hood, always willing to make amends. Children join Roary™ on his journey through life, learning lessons as they go: how to do the right thing, how to be positive and helpful to others, road safety, the environment, ways to share and communicate ideas, problem-solving, creativity, the importance of exercise and healthy living
About Nick Consumer products
Nick consumer products encapsulate diverse products and categories of its iconic properties like Dora the Explorer, SpongeBob SquarePants, Ninja Hattori among others. It is present in over 15 categories and has launched more than 300 SKUs since it was started in the year 2006. The products have a massive presence across the country in all leading retail outlets.
About Nick India
Nick, Indias leading kids brand and a part of Viacom18, is available in over 29 million households in the country. It is a 24-hour pay channel in Hindi, with the option of an English audio feed on DTH. With an approach that puts kids first, Nick takes pride in encouraging kids to be themselves - funny, messy and free-spirited. Being true to its philosophy of connecting with kids wherever they are, Nick gives kids a complete multi platform brand experience. The touchpoints range from on ground interactions, digital innovation and consumer products to name a few. Nick has today become the preferred comedy destination for kids in India, with shows like SpongeBob SquarePants, Ninja Hattori, Perman, Mighty Cat Masked Niyandar, Oggy and the Cockroaches and Chibi Maruko Chan amongst many others. Believing that education and entertainment go hand-in-hand at a young age, Nick offers edu-taining shows like Dora the Explorer and Go Diego Go amongst others in its pre-school block - Nick Jr. Given its award-winning, well-researched and safe shows, its no surprise that Nick enjoys equal support from the parents as well. Outside India, Nickelodeon, (as it is known internationally), is the worlds number-one entertainment brand dedicated to kids and is viewed in more than 202.3 million households in 170 territories across the world including countries in Africa, Asia and the Pacific Rim, Latin America, Europe, CIS/Baltic Republics and the US, making it the most widely distributed television channel in the world.
About Viacom 18 Media Pvt. Ltd
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, worlds leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 Group, (one of Indias leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of Indias leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, Indias only International Music & Lifestyle channel - Vh1 , Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films and Indias leading Hindi General Entertainment channel - COLORS. This apart, Viacom18 also runs Viacoms consumer products business in India. Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers. For more information on Viacom18, Viacom or Network18, log on to www.viacom18.com, www.viacom.com and www.network18online.com respectively.
For further information please contact:
Bhavana Mehta / Diksha Mehta
