Mumbai,  With the Academy Awards just days away, fans online are increasingly discussing the nominees for best picture, a category that has expanded to include 10 films this year, along with the actors and actresses nominated in a lead role, according to analysis undertaken by The Nielsen Company using Nielsen Online BuzzMetrics.

Mirroring its global box office success, Avatar dominates online discussion of films in the movie category, grabbing more than a quarter of all buzz globally surrounding the 10 Oscar-nominated films (see Chart 1). In India too Avatar is the most discussed movie online and has a majority share of buzz, followed by Up in the air which is the second most discussed movie in India.

it is not surprising to see discussions revolve around the movie Avatar so much, as it was one of the most awaited movies of the year 2009 and the fact that it came from the James Cameron stable, who had previously wowed everyone with Titanic, the wait was only justified. On the other hand following A R Rahman winning 2 Oscar Award for his music in the film Slumdog Millionaire last year the buzz online in India is quite palpable, said Karthik Nagarajan, Associate Director - Nielsen Online, The Nielsen Company.

In the main acting categories, Golden Globe winners Jeff Bridges (for Crazy Heart) and Sandra Bullock (for The Blind Side) take the global buzz lead against their competition, with each capturing more than a quarter of buzz globally (see Charts 2 and 3).

About Nielsen Online BuzzMetrics

It is a fully-customizable dashboard that allows brand managers to easily monitor and analyze whats being said online about their brand or organization from a wide range of Consumer-generated media (CGM) sources. CGM is todays fastest-growing media segment. Every day, millions of consumers go online to express opinions, share ideas and create new media for mass consumption. In this era of consumer control, companies must work harder than ever to manage perceptions and reputations, and they require dynamic, customizable and robust market intelligence to ensure swift response to online opportunities and threats.

BuzzMetrics is accessible via a Web interface. It provides real-time data collection, powerful analytical and segmentation capabilities, at-a-glance-metrics and a range of report and delivery options to support clients across services.

Notes to Editor

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit,