Hyderabad, 7Seas Technologies Limited, Hyderabad, India-based IP-based independent games development company, today announced the launch of its first 3D racing game concept for the PC Windows platform with multi-genre content -- Kraze®. Kraze®, the first-ever PC racing game to be developed in India, was launched by Tollywood hero Sri Nandamuri Balakrishna. Kraze®, developed for the mass market with an investment of Rs. 2 crore, is armed with an array of the most powerful cars ever designed. Players compete for the Kraze Championship which includes racing modes such as off road, rally, F1 and street race. Kraze® challenges the players concentration, car handling and racing skills on a variety of environments from narrow city lanes, perilous mountain cliffs to the shimmering sands of a mirage-strewn desert. Enthralling sound and practical effects make the game more interactive and interesting.

Kraze® will provide a realistic racing experience to the gamers with a realistic gaming environment with a thrilling racing experience and winning is a stepping stone into the next level. The salient features of Kraze® include: - 12 different vehicles with varying speed and handling - 8 different locations around the world - off-road, rally, F1 and street race modes - championship, quick race and time trial - individual profiles and vehicle customisation A highly-talented and experienced team of 25 members, including game designers, programmers, concept writers, artistes and quality assurance engineers worked round-the-clock for two years in developing Kraze®. Kraze® has an accompaniment hip-hop vocal track composed in California, US, that makes the game more enjoyable. Kraze® is targeted at both amateurs as well as young gamers, said Mr Maruti Sankar, managing director of 7Seas Technologies Limited. With the Indian gaming market fast evolving, we hope to see good results from Kraze® The game is competitively priced which suits the Indian gamer, he said, adding that the USD 2-million company is also contemplating creating a new line of games based on this unique gaming concept.

For publishing and distribution of Kraze®, 7Seas has joined hands with Hyderabad-based Comprint for the Indian market and with UK -based Candella Systems Limited for the overseas market. With these publishing and distribution collaborations in place, Kraze® will now be for sale at more than 275 premier retail chain stores throughout India through Comprint. These include Landmark, Odyssey, Music World, Crossword, Planet M, Big Bazaar and Central stores. Besides, the Kraze game will be available across Comprints GameX outlets and shop-in-shops. The game will be retailed in the stores for Rs 199 per CD. Kraze® will be available at all leading retail stores in the International markets through Candella Systems from the year 2010, Mr Sanker said. Kraze® will also be available for purchase via digital distribution portals such as ,  and . Through this initiative, Kraze® game will be available to consumers online as well as offline.

Mr Satyanarayana, general manager of Comprint, said, We are delighted to collaborate with 7Seas Technologies for publishing and distribution of their racing game Kraze® This game is Indias most budget series packs for the total family. About 7Seas Technologies Limited: 7Seas Technologies Limited is an independent IP-based game development company based out of Hyderabad, India.7Seas develops PC, mobile, online and console games. 7Seas owns online gaming portals  which has about 340 games 7Seas has bagged the prestigious International Stevie Business Award 2009 in the Best Website category for its online gaming portal

Notes to Editor

PROFILE OF 7SEAS TECHNOLOGIES LIMITED

7Seas Technologies Limited is Indias first unique Independent Games Development Company. The Company is first of its kind in game development to achieve the prestigious ISO 9001:2000 certification. The company has an 100% subsidiary in Detroit,USA by name for publishing and distribution of its PC, Console and Mobile games.

The Company develops games for PC, Mobile, Console and Online. It mainly focuses on developing games and releasing them into the international market. It has a unique gaming portal  which contains hundreds of free games and puzzles for all ages. The portal consists of single-player, multi-player, and multi-lingual games of all genres. Its online product 3D Sudoku World released through Trymedia.com, has hit the game box office. It has won laurels with 5 star ratings from many online distributors.

Lately 7Seas Technologies Limited has acquired , a German based gaming portal, which is a division of Neokolor GBR. In the history of Indian gaming industry, 7Seas is the first Indian gaming company to acquire a gaming portal from European continent.

Neodelight brand is very popular, having more than 3 million pages views every month, and attracting nearly 1 million users per month. The games of this portal have been played for 300 million times. Neodelight portal offers joystick support for its online games, which is unique when compared to other online gaming portals. Its games can be played in full-screen with joystick support, with out need of downloading.

Awards/Recognition:

    1. 7Seas has got Excellence Award in Productivity,Quality,Innovation & Management.It was awarded by Institute of Economic Studies(IES),New Delhi.
   2. 7Seas online game Mouse Maze has bagged the prestigious FICCI-BAF (Best of Animation Frances) award in the Best Online Game category for 2008.
    3. 7Seas has bagged the 2008 International Stevie Business Award in the Best Website category for its online gaming portal .
   4. Lately 7Seas has bagged 2009 International Stevie Business Award also in the Best Website category for its online gaming portal .
    5. 7Seas has bagged Web Awards for the years 2007 & 2008 - Best Game Site Website - under the best of industry category for outstanding achievement in Website development for its online gaming portal  .The award was presented by Web Marketing Association, USA.

Its gaming portal has won Game site standards of excellence International Web-Award-2007 from International Web Marketing Association.7Seas has bagged the prestigious FICCI-BAF (Best of Animation Frames) award for its Mouse Maze game in the Best Online Game category for 2008.Recently Indian Economic Studies(IES),New Delhi has presented Excellence Award to 7Seas for Productivity,Quality,Innovation & Management.