Mumbai, Maharashtra,  The spirit of Mumbai has come alive again. Nick, the No. 1 channel in children entertainment, is all set to start the year by participating in the Standard Chartered Mumbai Marathon 2010. Nick has pioneered movements like Let Just Play that promote an active lifestyle. Nick believes that all kids are equal and have a right to lead physically active lives. Participating in the Mumbai Marathon just goes to reinforce this belief. To encourage millions of kids to get out of their houses and run; this year, Nick SpongeBob Square Pants and Dora the Explorer will participate!

For the 3rd consecutive year, Nick will be participating in the Dream Run for the Mumbai Marathon and this year the initiative is focused towards 2 NGO - Committed Communities Development Trust (CCDT) and Childline. CCDT, a voluntary & secular trust, helps provide marginalized communities with social relevance through comprehensive programs, whereas Childline is a 24-hour, free, emergency phone service for street children who are in need of aid and assistance.

On the occasion Nina Elavia Jaipuria, General Manager & Senior Vice President, Nick India said, "At Nick, our philosophy is to make sure that each child is happy and physically active. Dora the Explorer and SpongeBob Square Pants have an iconic influence on kids and have formed bonds that are beyond compare...them running the Marathon will surely inspire kids to lead physically active lives. Running the Marathon for the 3rd consecutive year; this year in support of CCDT and Childline, is our ongoing endeavor to truly make a difference to society."

Be a part of this Marathon by cheering the Nicktoons as they run the Standard Chartered Mumbai Marathon on January 17h 2010. To offer your support to Committed Communities Development Trust & Childline, contact them at www.ccdttrust.org & www.childlineindia.org.in