Quasar wins top spot for the Best Internet Marketing Campaign at India digital awards 2010. Internet and Mobile Association of India (IAMAI) on 8th December 2010 recognized the General Motors Drive your Beat campaign as the most effective and innovative use of websites and associated tools for marketing purposes.

Quasar was tasked to create awareness and interest in Chevrolet Beat before the car was launched. The challenge was to distinguish Beat as fresh new brand in the segment already swarmed with other established players. There was a need for an innovative campaign to create a buzz about the Beat. Quasar created a website, Driveyourbeat.com, an innovative platform for users to share the places, events, people and issues that made their heart beat. The campaign was able to forge a human connection with the car by engaging users to share their emotions and aspirations.

Commenting on the Drive Your Beat campaign, Gaurav Gupta, Director marketing and Product planning, Chevrolet Beat said: The campaign successfully engaged the users with the brand, before even the product was launched. It took the brand a step ahead by giving it a human character, a first in the Indian digital world. The campaign was well executed and left the audience asking for more

Speaking on the award, Pradeep Lamba, Media Director Quasar said: We are thrilled to win this award. We enjoyed working on the GMs Drive your Beat campaign. The creative team did a fabulous job by designing a truly interactive and immersive campaign to get the brand message across. The technology team made this mammoth task possible. We wanted to get the maximum out of all the tools available to give the sites users a fresh new experience and this Award is recognition that will drive us to further stretch the creative envelope.

The campaign was a phenomenal success getting 12,789,879 page views, 532,911 daily views, and 36,000 registrations within the first 10 days. The campaign spread through the social network like wild fire. Drive your Beat generated brand endorsement by visitors to the site across facebook and twitter.

Notes to Editor

About Quasar

Quasar, a WPP Digital company, is a full service digital marketing agency based in New Delhi, with offices in Gurgaon, Mumbai and Bengaluru. Quasar employs over 150 digital professionals across these offices and works with Microsoft, General Motors, Eureka Forbes, Kingfisher amongst others.