Mumbai, Maharashtra, Nick India, the leading kid entertainment brand introduces its latest merchandise with the launch of their range of exciting, colourful and vibrant school bags for kids. This range of bags also marks the launch of the 1st ever Ninja Hattori product to be launched in India. The collection is themed after the ever popular Nicktoon characters - Dora The Explorer, SpongeBob SquarePants & Ninja Hattori. Priced from Rs. 225 to Rs. 875, the collection is available across all leading retail stores.
Nick India has tied up with Brand Concepts to launch the exclusive range of school bags of its most loved characters. This is also the launch of its 1st ever Ninja Hattori merchandise on the Indian retail shelf. Ninja has been the most popular character not only on Nick but also across kid channels, which makes the launch of these bags a giant leap for Nick consumer products. The widespread affinity for NICK range of products is already visible through the response from kids & parents alike.
With this new range of bags, NICK proves that going to school can be fun too! The collection available at over 1000 stores across India such as Lifestyle, Westside, Landmark, and (other) leading retail stores, is a stepping stone for NICK India mega plans of further strengthening its market share in the kids consumer products space.
Dora The Explorer bags come in 2 designs & 4 colours and are priced for the pre-nursery age category at INR. 250/-, while the Nursery school bags are for INR. 395/, XL: Rs. 575/, VXL: Rs 825/- & VVXL: Rs. 875/-. Ninja Hattori bags are in 2 designs & 4 colours, priced at INR 225/- for the pre-nursery segment and at INR. 375/- for nursery kids, INR. 550/- in the XL & INR 750/- in the VXL segment. SpongeBob SquarePants bags cost INR. 225/- for pre-nursery, nursery INR. 375/-, XL: INR. 550/- & VXL: Rs 750/-.
Notes to Editor
About Nick Consumer products
Nick consumer products encapsulate diverse products and categories of its iconic properties like Dora the Explorer, SpongeBob SquarePants, Ninja Hattori among others. It is present in over 15 categories and has launched more than 300 SKUs since it was started in the year 2006. The products have a massive presence across the country in all leading retail outlets.
About Nick India
Nick, India leading kids brand and a part of Viacom18, is available in over 29 million households in the country. It is a 24-hour pay channel in Hindi, with the option of an English audio feed on DTH. With an approach that puts kids first, Nick takes pride in encouraging kids to be themselves - funny, messy and free-spirited. Being true to its philosophy of connecting with kids wherever they are, Nick gives kids a complete multi platform brand experience. The touchpoints range from on ground interactions, digital innovation and consumer products to name a few. Nick has today become the preferred comedy destination for kids in India, with shows like SpongeBob SquarePants, Ninja Hattori, Perman, Mighty Cat Masked Niyandar, Oggy and the Cockroaches and Chibi Maruko Chan amongst many others. Believing that education and entertainment go hand-in-hand at a young age, Nick offers edu-taining shows like Dora the Explorer and Go Diego Go amongst others in its pre-school block - Nick Jr. Given its award-winning, well-researched and safe shows, its no surprise that Nick enjoys equal support from the parents as well. Outside India, Nickelodeon, (as it is known internationally), is the world number-one entertainment brand dedicated to kids and is viewed in more than 202.3 million households in 170 territories across the world including countries in Africa, Asia and the Pacific Rim, Latin America, Europe, CIS/Baltic Republics and the US, making it the most widely distributed television channel in the world.
About Viacom 18 Media Pvt. Ltd
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 Group, (one of India leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, India only International Music & Lifestyle channel - Vh1 , Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films and India leading Hindi General Entertainment channel - COLORS. This apart, Viacom18 also runs Viacom consumer products business in India. Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers. For more information on Viacom18, Viacom or Network18, log on to www.viacom18.com, www.viacom.com and www.network18online.com respectively.
