Chennai, Tamil Nadu, Preethi, a leading name in household appliances from Maya Appliances Pvt Ltd. announced its latest offering Preethi Magic in Chennai today.

The largest selling mixer grinder brand with sales of approximately 1.3 million pieces current year, Preethi latest launch marks a new innovation for the Mixer Grinder category.

The fully loaded Preethi Magic incorporates a new Chip n Salad Maker with a 750W Motor, Super Extractor and Flexilids for convenience. The Chip n Salad Maker now offers complete convenience in chopping, grating and slicing vegetables for curries, salads and chips

Research studies indicate Preethi enjoys a dominant market share of over 45% of the mixer grinder market in the South and nearly 25% of the All India market, which includes even the unorganized and unbranded players.

With over 9 million customers across the globe, Preethi market is serviced through a network of over 7000 dealer establishments backed by nearly 700 Authorised Service Centers and over 70 Company owned branches.

Commenting on Preethi latest launch, Mr. T T Siddarth, Director Operations, MAL, said, "Preethi new Magic is yet another indication of our constant attempts to innovate and enhance value to our consumer. We constantly seek feedback from the market and our substantive investments in research and development, build the foundation for superior offerings across our range of home appliances."

Preethi assurance of quality and innovation has included amongst its many firsts, the use of a strong and silent 750W motor, patented Super Extractor for hassle-free juicing and the innovative Grind and Store and Flexilid attachments. The company relies on its core values of consumer trust, ethics in business practices and quality in products and services. Preethi has been enhancing its presence in the home appliances market with other products like Table-top Wet Grinders, Coffee Makers, Auto Cookers/Warmers, Induction Cook tops, Steam Irons and Electric Kettles.