Mumbai,The depressing stories of young kids stressing themselves to the point of taking that drastic step keep echoing our senses and shake our conscience. The concern here is not just the number but the age profile of kids. The alarming situation calls for an immediate action plan to address the very critical and dwindling parent-student -teacher relationship to take it to more meaningful levels.

According to noted psychiatrists, 16 per cent of Mumbai students were depressed and worried about studies, & performance related anxieties.

Research has shown that playtime helps young children learn to solve problems, get along with others, express their creativity and develop their physical dexterity and language skills.

A start-up in Mumbai, Three E Innovations (3EI) is creating such activities in form of electronics which aims to cater to a kid s need of a friend at school and home.

Three E Innovations Pvt Ltd. has partnered with The Walt Disney Corp U.S.A and Mattel (Barbie and Hotwheels) to launch exclusive kid centred electronics like Color TVs, CD Boom boxes, DVD Players, CD Players etc all modelled around characters like Barbie, Toys Story, Princess ,Cars among others. The company has also developed some very unique activity based learning courses which is being imparted as  direct to school  delivery models.

They have recently launched the Disney Interactive coloring book which is a digital way to color, and is breaking through the norms to help kids learn & enjoy coloring in a new way.

Notes to Editor

About 3EI- For Mr. Amit Gupta-Founder & CEO, 3EI , a corporate honcho turned first generation entrepreneur, the inspiration to start this venture came in when he could sense something missing in the formal structure of education- which makes learning by routine method very boring & un-inspiring.

He launched this company in October, 2007 with this very aim and since then there has been no looking back.

The products have been designed to specifically cater to the 3 to 14 age group. They are currently being retailed through all major key retail chains like Lifestyle, Shoppers stop, Reliance Time Out, Crosswords etc , with some 300+ retail stores and a pan India presence covering over 30 cities.

3EI has always strived for not only bringing smiles but retaining it on faces of our children and to give them back what is being taken away by the fast changing societal pattern.