New Delhi, The number of people interacting with Social Media in one form or another has grown immensely. Whether it is Orkut, Facebook, Twitter, YouTube, Metacafe, Flickr, Scribd, Slideshare or blogs, the numbers are staggering. According to the results of a survey by IAMAI (Internet and Mobile Association of India) which was released in January 2009, India has 45.3 million active Internet users. A growing percentage of them are increasingly using these tools, either as consumers, creators or curators. Social media provides as an excellent opportunity to engage in a dialogue with the customers.

Announcing the social media initiative, Mr. Anil Gupta, JMD, Havells India Ltd., said, We are already present on conventional media platforms, such as Print, Television and Outdoor, and web & social media is yet another channel for our overall media presence. The dynamics of this new form of media are exciting, and encourage two way communications between brands and their customers. In fact, it offers an opportunity for a one on one interaction with various stakeholders and provides a platform for creating a personal relation with our esteemed customers.

Social media presence provides opportunity for the customers to interact with a brand and the people behind the brand who are continuously working on the brand image. Customers can ask questions, highlight issues and suggest changes through the various platforms.

Havells will use the social media platform to share the views of the company among its various customers and will actively work on the feedback received from the customers through this platform. Across various Social Media platforms, Havells host will be Elex - Your Electricity Expert. Elex will be the guide through the world of Havells and can be found at Havells blog at . Havells is also present on Facebook, Orkut, Twitter, YouTube, Metacafe, Flickr, Scribd, and Slideshare.

Notes to Editor

Havells India Ltd is a billion-dollar-plus organization, and is one of the largest & Indias fastest growing electrical and power distribution equipment manufacturer with products ranging from Industrial & Domestic Circuit Protection Switchgear, Cables & Wires, Motors, Fans, Power Capacitors, CFL Lamps, Luminaires for Domestic, Commercial & Industrial applications, Modular Switches, & Bathfittings covering the entire gamut of household, commercial and industrial electrical needs. Havells owns some of the prestigious global brands like Crabtree, Sylvania, Concord, Luminance, Linolite, & SLI Lighting.

With 94 branches / representative offices and over 8000 professionals in over 50 countries across the globe, the group has achieved rapid success in the past few years. Its 7 state-of-the-art manufacturing plants in India located at Haridwar, Baddi, Noida, Faridabad, Alwar, Neemrana, and 8 state-of-the-art manufacturing plants located across Europe, Latin America & Africa churn out globally acclaimed products. Havells is a name synonymous with excellence and expertise in the electrical industry. Its 20000 strong global distribution network is prompt to service customers.

The company has acquired a number of International certifications, like BASEC, CSA, KEMA, CB, CE, ASTA, CPA, SEMKO, SIRIUM (Malaysia), SPRING (Singapore), TSE (Turkey), SNI (Indonesia) and EDD (Bahrain) for various products. Today, Havells and its brands have emerged as the preferred choice of electrical products for discerning individuals and industrial consumers both in India and abroad.