Mumbai, Leading kid s and family entertainment brand Disney has tied up with ITC s Personal Care s premium brand Fiama Di Wills to launch a special  Shine in Style  fashion pack featuring Disney s popular tween icon, Hannah Montana. Famous actor, model and MTV VJ Anusha Dandekar and her girl band D Major, unveiled the pack at India s largest fashion extravaganza, the Wills Lifestyle India Fashion Week. The pack includes personal care products to make its young consumers look and feel like their favorite tween sensation, Hannah.
This first of its kind initiative is for Hannah Montana fans, who follow their favorite star s fashion and style fundamentals. Just like Hannah, the Fiama Di Wills  Shine in Style  Hannah Montana pack celebrates the best of both worlds, as it combines the goodness of nature and science to give gentle yet effective care.
The pack includes the special Fiama Di Wills Shine in Style 200ml shampoo, Polishing Drops 50ml conditioner, Exotic Dream 100ml Shower Gel along with some cool Hannah Montana accessories like a stylish mirror, trendy clips, cool headbands, wristbands and more. Together with the products and accessories consumers will also get some quick and simple style and care tips making it a complete kit to help tweens Shine in Style like Hannah Montana. Priced at Rs. 200/- per pack, the  Shine in Style  like Hannah Montana packs are available across select retail outlets in India.
Fiama Di Wills Shine in Style shampoo, enriched with the extracts of Chamomile and Green Tea and its unique Lustra Conditioning System, makes hair dazzle with shine and gives strong hair that are easy to style. The Polishing Drops conditioner gives you soft hair with a shiny smooth finish. Enriched with Burdock extracts, Avocado Oil & UV absorbers, it gives your hair the smooth and shiny finish it deserves. The Exotic Dream Shower Gel enriched with Glitter Beads, Bearberry Leaves & Black Currant extracts leaves your skin feeling refreshed all day long
Speaking on the Association, Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Ltd said,  This association with Disney provides a unique opportunity for Fiama Di Wills to engage with a younger demography in India and offers them a variety of products aligned to their sense of style and fashion. We are certain that the Fiama Di Wills  Shine in Style  Hannah Montana Pack will be a big rage amongst the Hannah Montana Fans in India!

What s more? Hannah Montana fans will receive a special access pass that gives them an opportunity to enter a whole new world of Hannah branded goodies like DVD players, guitars, wallpapers, games and bags. And not just that, they will also get an opportunity to be a star on TV with the Popstar Challenge! Log on to www.disney.in/ShineinStyle to know more about this fabulous pack and the exciting Popstar challenge!

Notes to Editor

About Hannah Montana:

Hannah Montana is a tween girl, aspiration brand that appeals to everyday girls. Since its launch in 2006, Hannah Montana has been the number # 1 Disney Character amongst tweens for awareness, likeability and merchandise business worldwide. Meanwhile in India, Hannah Montana has established itself as one of the leading tween icons.

About Fiama Di Wills

ITC s Personal Care Products Business launched Fiama Di Wills in September 2007, and in just two and a half years Fiama Di Wills has established itself as a premium brand offering a range of Shampoos, Conditioner, Bathing Bars and Shower Gels. This has been achieved by leveraging years of detailed consumer insight to offer an evocative and unique value proposition of  Gentle and Effective Care through a blend of Nature & Science . This proposition is backed by world class products created by scientists of ITC R&D centre and in certain instances, in collaboration with international hair care technologists.
Fiama Di Wills recently launched Gel Bathing Bars which was developed with the revolutionary Liquid Crystal Freezing Technology. In a first of its kind, a transparent liquid gel has been solidified into a bathing bar. This has been crafted through the unique and patented freezing technology. Backed by deep consumer insights, this proprietary gel bathing bar is a result of years of extensive research and development by the scientists at the ITC R&D Centre. It is available in two variants that offer specific skin benefits. The Mild Dew variant contains extracts of peach and avocado which are known to moisturise the skin and the Clear Springs variant contains extracts of lemongrass & sea weed which are known to give clear skin.
Fiama Di Wills offers five shampoo variants, four Shower gel variants, a conditioner and two ranges of Bathing Bars. Each of the variants has been designed to deliver a specific benefit to the consumer. Fiama Di Wills has recently launched the Aqua Pulse Shower Gel, a variant created specifically for men.