New Delhi, Fiama Di Wills, Indias leading premium personal care brand offering a range of Shampoos, Conditioners, Bathing Bars and Shower Gels has bagged the prestigious Product of the Year Award in the soap category for their new product the Fiama Di Wills Transparent Gel Bathing Bar. Celebrated Bollywood actress Deepika Padukone, the brand ambassador for Fiama Di Wills announced this grand achievement at Indias largest fashion extravaganza, the Wills Lifestyle India Fashion Week.

POY CEO, Ms. Charulata gave away the award.

Elated at the win, Deepika Padukone, Brand Ambassador, Fiama Di Wills, said, Its a great honour for me to be here today on the occasion of Fiama Di Wills Gel Bathing Bar winning the prestigious Product of the Year Award. It gives me immense pleasure to be associated with a premium brand like Fiama Di Wills. I am elated that consumers too have loved this unique bathing bar with exotic natural ingredients. Its a perfect mix of nature and science and I am proud to be endorsing the Fiama brand.

A proud Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited, said,  For Fiama Di Wills, the award provides endorsement to its innovative approach in the highly competitive and crowded personal care market, where it has achieved success by changing the rules of the game. The Fiama Di Wills Gel Bathing Bar is a result of 6 long years of research and development, where through the use of an innovative liquid crystal freezing technology Fiama Di Wills has developed a mild and transparent gel bathing bar which gives the consumer not only the exquisite experience of a shower gel but also the convenience of a bathing bar format.

Notes to Editor

The Transparent Gel Bathing Bars provide a novel proposition to users with a fascinating transparent dew drop shape, producing rich creamy lather and a great long-lasting fragrance. Its a perfect mix of nature and science. It is available in two variants that offer specific skin benefits. The Mild dew Variant contains extracts of peach and avocado, which are known to moisturise the skin and the Clear Springs variant contains extracts of lemongrass and sea weed which are known to give clear skin.

The Product of the Year Award is a global consumer recognition standard that rewards the best innovations in Retail products. This is conducted through an independent consumer survey in 28 countries. In India, Fiama Di Wills Transparent Gel Bathing Bars won the award on the basis a survey of over 30,000 Indian consumers across 36 centers carried out by A.C. Nielsen.