New Delhi, Top Bollywood actor and glamour queen, Bipasha Basu has been roped in to endorse Indias largest selling hair removing brand, Vi John Feather Touch. Vi John Feather Touch hair remover,which has been in the market for the past two decades, has established it self as the leading player in the category. Over the years, the brand has built a strong equity and a large consumer base, primarily due to its unilateral focus on quality.

Bipasha today is an epitome of glamour. Her transformation to being a glamour queen has been perhaps the most dramatic in the industry. And the fact that VI- John Feather Touch hair remover helps one to be beautiful, to look glamorous without compromising on the safety, has made her the right fit for the brand and a natural choice.

This association with Bipasha is sure to strengthen the saliency of the brand and further accentuate its dominance in the market. Bipasha Basu would soon be seen in a new television commercial of the brand. The film has recently been shot in Bangkok. Along with the television commercial, Bipasha would also appear in the brands promotions across various media, including outdoor and press.

Vi John Feather Touch hair remover is available in 3 variants - Rose, Sandal Wood and Lemon. It is available in jar and tube formats. A pack of Vi John Feather Touch contains a high quality spatula for a better application.

Notes to Editor

About Vi John group:

Founded in 1960 by Lt. Suchet Singh kochar. Vi john group has emerged today has an manufacturers of the best internationally known product of personal care, skin care and cosmetics. The company has established strong foot hold in almost every developed country in Asia, Europe, Africa and Australia combining ancient wisdom with modern technology. The company has expanded business activities into related trade lines. Today the group stands majestically as a grand conglomerate of 7 companies