Hyderabad, Anchor Electrical Pvt. Ltd., a subsidiary of Matsushita Electric Works, Ltd. (now Panasonic Electric Works) owners of the NATIONAL and PANASONIC brands, announced the launch of Roma VIOLA today. The announcement was made by Mr. Krishna Kumar, Andhra Pradesh Head at a media conference, here.

ROMA has been the market Leader and a generic name for Modular switches and accessories for over 15 years. It is the first choice of many individuals, aspiration for some, even today. However, to match the changing Customer expectations more Contemporary, Minimal and Subtle designs in Switches and Accessories have to be introduced, says Mr. Krishna Kumar.

Roma VIOLA launched today has a unique design, trend setting form, Soft silk matt texture which blends into any wall. It has a superior construction and is designed and evaluated through a collaborative effort of Anchor and the Panasonic design teams.

Four rigorous safety tests are conducted on the accessories and care has been taken in their design to ensure Safety and Ease of Installation, adds Mr. Kumar.

We believe that Roma VIOLA shall be chosen by customers who are very discerning about the interiors and materials in their house and are looking for an elegant product that is also highly durable, says Mr Kumar

Notes to Editor

About Anchor Electrical Pvt. Ltd.

Anchor has been in the electrical accessories business for 47 years and a market leader during most of this period. It still enjoys an unparallel trust of Customers across India.

In April 2007 Anchor Electrical Pvt. Ltd. became a subsidiary of Matsushita Electric Works, Ltd. (now Panasonic Electric Works); owners of the NATIONAL and PANASONIC brands. Since acquisition, there has been a vast improvement in Design, Manufacturing and Quality Process; enhancement and improvement in the Sales and Supply Infrastructure and Anchor now has an access to Products and Technologies from PEW, Japan and other Countries. Together, both Companies are exploring all possible Product, Design and Manufacturing Synergies.

Anchor is thus well positioned to serve the evolving Indian market with its Products and Services.