Hyderabad, Andhra Pradesh, DKNY wants you to maximize the ways you wear your cozy. Introducing the DKNY iphone app, your own personal fashion stylist, that goes wherever you go. With one tap of the app and a twist of the cozy your look can be transformed to take you anywhere at any time.
The iphone app was designed in partnership with ATIMI software inc. And was strictly developed as a tool to show DKNY cozy enthusiasts step by step visual directions on how to get the most out of this quintessential wrap. The cozy is a chic and sophisticated wardrobe solution for the modern woman on the move. The cozy can be tied more than a dozen different ways and it will never look the same.
"We wanted to give the personal stylist experience to clients using technology that is available today. Not only is it more environmentally friendly and cost effective, the cozy app is always accessible and much more comprehensible than a printed guide," says evp of global marketing & communications, Patti Cohen.
"The cozy application represents very forward thinking at DKNY. The hi-definition and well crafted instructional content represents a cost effective way to deliver this message directly into the hands of consumers and staff. I expect that many other brands are going to follow suit on DKNY lead", states Scott Michaels, vice president of ATIMI software, inc.
DKNY has always provided a tutorial video to the cozy on dkny.com. However, like the cozy, the app is for the independent woman on the go-accessible, versatile, and functional to take you day to night, work to play.
About the DKNY cozy:
DKNY introduced the cozy in 2003 and it has enjoyed a cult following ever since. The cozy is the perfect fashion companion-wrap yourself in comfort on the plane, cover-up on the beach. Dress it up for a cocktail party, polish your look in the office or just throw it on for hitting the streets. Cozies are available in a rainbow of colors and fabrics. From season to season, the DKNY cozy works with any look-adding that final touch of effortless chic.
