Mumbai,Toshiba today announced its tie-up with leading IT hardware distributor Rashi Peripherals Pvt. Ltd for its entire range of External Hard Drives throughout India.

According to the recent survey conducted by Impulse Research and sponsored by Toshiba, 70 percent of consumers have lost some type of data on their computers. The vast majorities 89 percent of consumers are aware of the importance of regularly backing up their computers to avoid valuable data losses; however, most (57 percent) never back up or only do it when they think of it.

Mr. Mitsuhiro Okada, President of Toshiba Digital Media Network Taiwan Corporation, said, We are pleased to announce that Toshiba has engaged Rashi Peripherals as our partner, to deliver Toshiba external drive benefits to India consumers, by utilizing Rashis strong network and presence in the Indian market.

Toshiba is known worldwide for its proven ability to develop new cutting edge technologies being a key player in the development of computing technologies and product innovations. Their range of Portable hard disk drive is designed specifically for an easy to use computer back up solution with capacities ranging from 320 GB to 1 TB. With the markets showing positive growth sentiments and increased use of computers both a home and office external hard drives have become all rage and necessity. To start with Rashi will distribute Toshiba range of external hard drives and later on will also introduce mobile hard drives for laptops and HDD casings.

We are extremely delighted to join hands with Toshiba as it is not only a renowned name in the Hard drives segment but is also known to be a good value solution provider for the technology savvy customers. With the markets booming and increase in usage of computers widely, the demand for storage options like HDDs is just going to increase and Rashi branch network panning across India will be able to take Toshiba hard drives solution to greater heights, said Mr. Kapal Pansari, Director - Marketing, Rashi Peripherals Pvt. Ltd.

Rashi with its network of 54 branches and close partnership with the System Integrators (SIs) and LFRs is sure to provide excellent solutions for the computing segment.

Notes to Editor

About Toshiba

Toshiba Digital Media Network Taiwan Corporation, under the Toshiba Storage Device Division, was founded in 2001 and is responsible for the sales and marketing promotion and support of Toshiba hard disk drives and Toshiba External HDDs in Taiwan, China and Southeast Asian countries. TDMT is the best partner to contract manufacturers of notebook computers, and its mission is to offer the best service and products embodying the highest quality and most leading-edge technology.

About Rashi Peripherals Pvt ltd

Rashi is one of the leading distribution Companies in India with distribution of world famous brands like ADATA, AMD, ALTEC LANSING, APC, ASUS, COMPEX, FUJITSU, HP, HP Networking, LEADTEK, LOGITECH, NETGEAR, NEXANS, PIXELVIEW, PLANTRONICS, SANDISK, SONY, TARGUS, TOSHIBA and XFX. Rashi has its own ISO 9001:2001 accredited RP Tech Branded Systems. Its products comprise mostly high end, quality and premium range. Rashi has grown consistently over the period of years with a turnover of Rs. 835 crores for the financial year 2009-10. Today Rashi has 54 Branches all across the country and more than 9000 reseller base who are working together with the company for distribution of its brands.