Mumbai, Maharashtra, March 2, 2010 /India PRwire/ -- Targus, today announced appointment of Rashi Peripherals as its National Distributor for its entire range of products.
As the pioneer in notebook computer carrying cases for more than 25 years, Targus has maintained its leadership position by offering a full range of products to meet the needs of today\'s mobile consumer.
Deepak Jagtiani, Country Head, Targus India, said We are genuinely excited about the opportunity in India. There is huge growth in notebook usage and consumers are becoming more interested in quality backpacks and accessories. Retail is becoming more organized and interested in providing more of a total solution to the consumer including backpacks and accessories. By appointing Rashi as a National Distributor, Targus now aims to further its endeavor to expand in the Indian market. Targus sees this as a great opportunity and will be able to leverage Rashi\'s strength of breadth with 53 branches across India, especially in B & C class cities and more than 9000 partner base across 425 towns.
Targus India strategy will be to leverage its global leadership position and continuously develop the channels in India through Rashi. It will also focus on global product development programs which will include research on Indian consumers to provide relevant products at competitive prices and to enhance customer experience.
Commenting on the tie up, Rajesh Goenka, VP - Sales and Marketing, Rashi Peripherals, said, "Partnering with Targus is a value adds for our distribution kitty. We will now be able to provide world class laptop and PDA accessories to the Indian consumers through our supply channel. We will work closely with the Targus India team to facilitate branding and marketing of the products
Targus is well known for its premium quality and value pricing, which will be a key part of the branding and marketing strategy for the Indian market. Together with Rashi as its partner, the new consumer-lifestyle Targus brand will build on these strengths and add additional attributes such as personalization, on-trend design and sophistication further down the line.
Notes to Editor
About Targus:
Targus is universally recognized as the leading provider of products for the mobile lifestyle. Founded in 1983, Targus continues to set the standards of excellence for protection, craftsmanship, and functionality of carrying cases and accessories for the mobile lifestyle.
Incorporated initially in the United Kingdom, Targus began distributing in the United States in 1988. The company became known as Targus Group International, Inc.in 1995. A truly global enterprise, Targus has 45 offices worldwide and direct distribution in over 145 countries.
About Rashi Peripherals Pvt Ltd
Rashi is one of the leading distribution companies in India with distribution of world famous brands like AMD, ALTEC LANSING, APC, ASUS, COMPEX, FUJITSU, HP, PROCURVE, LEADTEK, LOGITECH, MICROSOFT, NETGEAR, NEXANS, PIXELVIEW, PLANTRONICS, SANDISK, SONY, TARGUS and XFX. Rashi has its own ISO 9001:2001 accredited RP Tech Branded Systems. Its products comprise mostly high end, quality and premium range. Rashi has grown consistently over the period of years and its turnover was Rs.709 crores for the financial year 2008-09. Today Rashi has 53 branches all across the country and more than 9000 reseller base who are working together with the company for distribution of its brands.
