Mumbai,GIGABYTE Technology India, top motherboard manufacturer announced that it has charted out fresh marketing objectives for H2 2010. The company has outlined an aggressive marketing strategy that includes adding more partners, increasing channel penetration and spread in the upcountry market, sustaining growth in established markets, strengthening post sales infrastructure for its partners and customers and attaining No. 1 position both in terms of quality and quantity. 2009 was a good year for GIGABYTE in terms of growth, the company had ramped up its distribution coverage at the start of the year by signing up several sub-distributors across the country; this increased its market penetration multi fold. GIGABYTE has registered a growth of 10% in H1 2010.

At the recently concluded internal sales meet, which was attended by Ms. Alva Liu - India Account Manager & Mr. Brian Lai - Pan Asia Product Manager of HQ team, the H2 strategy for India in-terms of product, supply chain & channel were discussed at length to streamline a win-win policy for H2 2010. Product-wise focus will be on CORE-I & 6-CORE segments from Intel & AMD. With target to reach 10K H55 series sales-out figure in Q3.

Mr. Rajan Sharma, GM, GIGABYTE Technology India said Our channel strategy is based on a very basic fundamental; our partners & customers need good quality product, good pre- & post-sales support & encouraging ROI. This is what we strive to offer our channel partners across India, quality products through the best supply chain, incentive programs to ensure ROI, trainings and product knowledge to work as consultants to customers.

GIGABYTE has been actively involved in promoting its products among channel partners and customers. The company is focusing on promoting its products No. 1 attributes among its partners and organizing technical trainings on the same. The company has been targeting the DIY market and this year its main focus is on the educational vertical. Several seminars have been held in various technical colleges to educate and train students on system building.

Availability

GIGABYTE products are distributed in India by Avnet (India), Ingram Micro, Redington (India) and Neoteric Infomatique Ltd.

Notes to Editor

About GIGABYTE Upgrade Your Life

GIGABYTE, headquartered in Taipei, Taiwan, is known as a global leading brand in the IT industry, with employees and business channels in almost every country. Founded in 1986, GIGABYTE started as a research and development team and has since taken the lead in the worlds motherboard market. On top of motherboards and graphics accelerators, GIGABYTE further expanded its product portfolio to include notebook and desktop PCs, digital home entertainment appliances, networking servers, communications, mobile and handheld devices, servicing every facet of peoples lives at home or business. Everyday GIGABYTE aims to Upgrade Your Life with the most innovative designs and impeccable quality and services.

Company Contact Details

Company Name: GIGABYTE Technology India Pvt. LTD, Phone: 02240633222,

Address: GIGABYTE Technology (India) LTD., B-411, 4th Floor BSEL Tech Park, Plot No. 39/5 & 39/5A opposite Vashi Railway Station, Vashi, Navi Mumbai 400705