Mumbai, Maharashtra, ASUS, one of the top 5 global PC vendors, announces the appointment of Mr. Rajeev Chaudhari as the Director, Channel Management for its System Business in India. A veteran for the past 18 years in the IT Channel, Rajeev will manage and drive sales in the IT channel for ASUS System business consisting of the Netbook family including Eee PC, Eee Box, Eee Top and also Notebooks.

A veteran in the IT industry, Rajeev has previously worked with Cyberstar Infocom Ltd. as the Director of Sales and Marketing for 6 years and also carries experience and the skill sets for successfully establishing the distribution models in India for Ingram Micro and SES. His main responsibilities at ASUS will be the fortification of the Channel business for System business and thereby drive sales volume in the IT channel. He will plan and execute the strategies to reinforce ASUS as one of the most admired and trusted IT brand in India.

Speaking about Rajeevs appointment, Mr. Albert Tung - Managing Director, ASUS India said, Rajeevs commendable expertise and experience in leading IT distribution teams in the Channel business will surely enable ASUS to become the leading player in India. We are happy and excited to have him working with us.

On his new assignment with ASUS as the Director for Channel Management, Mr. Rajeev Chaudhari expressed his views saying, I am very pleased to be a part of global brand - ASUS which revolutionized the computing experience by creating the Netbook category. I am confident and excited to build on the success generated by ASUS in the PC Industry.

Notes to Editor

About ASUS

ASUS is a leading company in the new digital era, with an extensive product portfolio that includes notebooks, netbooks, motherboards, graphics cards, displays, optical drives, desktop PCs, servers, wireless solutions, mobile phones and networking devices. Driven by innovation and committed to quality, ASUS designs and manufactures products that perfectly meet the needs of todays digital home, office and person. ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than ten thousand and a world-class R&D design team, the companys revenue for 2008 was 8.1 billion U.S. dollars. ASUS ranks among BusinessWeeks InfoTech 100, and has been on the listing for 12 consecutive years.