Mumbai, Maharashtra, Rashi Peripherals successfully completed the fifth edition of Channel Business Forum winning confidence of vendors and partners alike all over the country. CBF V started its journey from Imphal and Shillong in December 2009 which successfully culminated at Haldwani in February 2010. The fifth edition of CBF revolved around the theme, "Its time to change" which not only concentrated on imparting knowledge but also worked on changing the mindsets and rigid format in which the business is conducted especially in the D & E class towns.

Applauding the event and CBF Team, Suresh Chandra Kandpal, Planet Computers, Haldwani, said "It was different from all other events that I have attended. A very good execution of a brilliant concept is how I would sum up the event" CBF V saw more than 4000 partners attending and supporting the cause for a change. Commenting on the successful completion, Rajesh Goenka, VP - Sales & Marketing, Rashi Peripherals, said, " With CBF V, we have set a new benchmark for ourselves to enhance participant experience at our events even more. We are thankful to our vendors and partners for coming out in such strengths and making it an astounding success. We are overwhelmed with the support that they gave to our cause of bringing about a radical change in the business format in the D & E class towns."

The format of CBF V devoid of any presentations was very well received by the participants all across the country. The entire session was converted in to an interactive quiz format wherein partners not only received rewards throughout the session, but also were able to take away knowledge about products in a very simple manner. Appreciating the event format, Lalit Singh, S J Computers, Jodhpur, "As Event was in quiz format it became interesting. Rashi representative were good and kept the format interactive. Their way of giving away information was very good. We not only enjoyed the event but also picked up good knowledge of all products." The common sentiment echoed across the venues revealed that Rashi was the first distributor to organise such an event in their respective locations.

Till date, CBF V has covered 52 towns spanning across December January and February phase with more than 4000 partners attending the event. The teams travelled more than 50000 kms in around 78 days. ASUS, AMD, Altec Lansing, Logitech, Netgear and SanDisk participated in this year in CBF.

Notes to Editor

About CBF:

CBF was launched by Rashi Peripherals in the year 2005 with an objective to train and update channel partners on the latest technologies and products. The mission was to bring together vendors, partners on a common platform to share knowledge, information and experiences. In its launch year 2005, CBF - I debated on the Assembled V/s Branded concept, whereas CBF - II in 2006 spoke of Rashi digital vision and beyond. CBF - III took a trip through TRENDZ 2007 and CBF - IV in 2008 showcased how Rashi is refueling IT through the 4 Ps - Profit, Power, Product and Partnership. CBF - V will carry forward the legacy and will propagate change in the way IT business is done.