Mumbai, ASUS today showcased a wide spectrum of products and technological advances that embody the companys Inspiring Innovation - Persistent Perfection ethos at CeBIT. Designed on the belief that information technology exists to enhance peoples lives, these innovations bolster, reinvent, or revolutionize the user experience in Green, gaming, multimedia and cloud computing contexts.
Green from the Inside Out
At this years CeBIT, ASUS has set aside a special Green Design Product zone to showcase the wide-ranging innovations that empower consumers keen on going Green. The Green innovations employed in the design, development and manufacturing of ASUS notebooks, Eee PC™ netbooks, EeeBox PCs, LED monitors and motherboards have garnered the company numerous eco-label certifications. ASUS, for example is the first notebook manufacturer to receive the Environmental Product Declaration (EPD), Carbon Footprint and EU Flower certifications. The foremost of these Green innovations include ASUS exclusive Super Hybrid Engine notebook and netbook power management technology that lowers energy consumption well under Energy Star V5.0 requirements, and the Energy Processing Unit (EPU) installed on ASUS motherboards that automatically monitors and adjusts the systems power requirements to ensure maximum efficiency.
ASUS Green advances also extend to material use-illustrated perfectly by the introduction of the U Series Bamboo Collection. U Series Bamboo notebooks take advantage of bamboos regenerative and resilient characteristics, reducing plastics usage by 20 percent while lending them an elegant, organic feel.
The Choice of Every Gamer
From hardcore fans of the latest bleeding edge FPS and RPG games, to avid MMO gamers, to casual players of web-based games, ASUS recognizes that there are many different types of gamers-each with distinct needs. ASUS seeks to fulfill these specific needs through its diverse array of products, with the Republic of Gamers (ROG) lineup at the hardcore end of the spectrum, and the Eee PC™ at the casual end. ROGs claim to fame is its unchallenged dominance in the areas of power, overclockability, and tweakability-rendering its multi-GPU ready motherboards, graphics cards and notebooks the choice of gaming and overclocking champions across the globe.
At CeBIT 2010, ASUS unveiled some of ROGs most powerful offerings to date, led by the dual Radeon HD5870-sporting ARES, the fastest graphics card in the world, followed by the stealth fighter-inspired G73 notebook which boasts cutting edge specifications and design, and the G51JX 3D, the worlds first notebook to integrate NVIDIA® GeForce® 3D Vision™ for lifelike 3D gaming on the go. ASUS also lifted the curtain on the ASUS VG236H and PG276H, Full HD 3D displays that are set to blow gamers away with eye-popping visuals with sights previously exclusive to the cineplex.
Hearing is believing: ASUS Establishes a New Standard for Notebook Audio
Audio has always been an area of compromise with notebooks because of the sheer difficulty involved in improving their sonic capabilities. Sparing no expense, ASUS is the first notebook manufacturer to tackle this gap head on, and the result is ASUS SonicMaster. SonicMaster-the result of co-development by ASUS and Bang & Olufsen ICEpower-completely redraws notebook audio. It debuts on the new ASUS N Series models (N43, N63 and N73), providing striking audio for people interested in affordable, unflinching quality. Top-line NX Series notebooks feature upgraded SonicMaster capabilities, replacing existing home entertainment hubs.
Poised to Usher in the Cloud Era
Since the launch of the first Eee PC™ in 2007, ASUS has been at the vanguard of providing devices for users looking to get the most out of the cloud. Today, ASUS has solidified its position as the leader in cloud devices with a comprehensive range of netbooks, nettops, E-Readers, home servers, storage systems, media players and networking products that enable users to access and host cloud services, as well as seamlessly share files between devices. On show at CeBIT 2010 are the fourth generation of Eee PCs™-a bold, new collection that sports designs and feature sets tailored for different users, namely social elites, business professionals, everyday mobile Internet users, and tech fashionistas. Among the new models is a premium netbook crafted from aluminum, a first for the Eee PC™ line. Also showcased is the DR-900, a slim and chic 9 E-Reader with Wi-Fi or optional 3G connectivity that displays crisp, paper-like pages for optimal reading comfort. The DR-900 boasts an incredibly long battery life, enabling users to read over 10,000 pages, or twenty 400-page novels, on a single charge.
In addition to Eee PCs™ and the DR-900 E-Reader, other ASUS devices designed for cloud computing include:
- Eee Series PCs: EeeKeyboard PC and EeeTop PC
- Media playback: O!Play HD2, the worlds first USB 3.0 media player that provides access to wealth of cloud infotainment
- Networking and storage: TS mini home server, NAS-M25 network-attached storage and RT-N76U router
For more product information and in-depth stories,
ASUS at CeBIT 2010
To find out more about our showcased products, please visit us at Hall 17, Stand H16 from March 2nd to 6th, 2010.
Notes to Editor
ASUS is a leading company in the new digital era, with a broad product portfolio that includes notebooks, netbooks, motherboards, graphics cards, displays, desktop PCs, servers, wireless solutions, mobile phones and networking devices. Driven by innovation and committed to quality, ASUS designs and manufactures products that perfectly meet the needs of todays home and office users. ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D design team, the companys revenue for 2009 was US$7.5 billion. ASUS ranks among BusinessWeeks InfoTech 100, and has been on the listing for 12 consecutive years.
International Design Accolades
By delivering exceptional form and function across its products and components, ASUS has garnered an impressive list of coveted international awards. These include:
- 8 awards from iF Germany 2010
- 9 awards from iF China 2009
- 7 awards from Red Dot, Germany 2009
- 3 awards from G-Mark, Japan 2009
Some of the winning designs include its notebooks, Eee PC™ netbooks, the EeeKeyboard PC, desktops, graphics cards, WLAN routers, LCD monitors, its chiclet keyboard, notebook bags, and Blu-ray optical drives.