Bengaluru,Reliance TimeOut, the books, music, stationery, toys and gifts store of Reliance Retail in association with Hachette India organized an exclusive book launch of Bala Takes The Plunge by author Melvin Durai at Reliance TimeOut store today. The book is the South Indian version of The Inscrutable Americans - just funnier.
Flipping through the pages of Bala Takes the Plunge, it leads a reader to a humorous story of Balasubraniam Balasubraniam (aka Bala aka Bill) from Madras, who wants to make Tamil films with Rajinikanth but is instead an engineer stuck in the US - and he is desperate to find himself a wife before his parents pick a fair and unspoilt girl for him. Following the launch of the book, the excerpt readings and the discussion gave a thorough idea on the interesting aspects of the story theme, fuelling the thirst of many listeners to know more about the book and grab a copy for themselves.
In the typical trend of launches and events of Reliance TimeOut audience engagement was at its zenith. As Mr. Deepinder Kapany, Head- Reliance TimeOut claims, It is the aim of the Reliance TimeOut to constantly have exciting and engaging book readings, launches and events at the store and this is another event in that direction. We are sure that the book will be a great success.
About the book
Bala dreams of making Tamil films and directing his favourite actor, Rajinikanth - a dream that leads him, naturally, to study engineering in college. This earns him his dads approval and the opportunity to export himself to America. Well, as Director of Design at FlexIt Inc., thinking up new ways to help Americans shed the extra weight around their middles and in their wallets, he is at least some kind of director.
Bala loves America, and America, it seems, loves him even more. He has everything he needs to be happy: a green card, a satellite dish to watch cricket, and a companion to share his home - albeit one with a very limited vocabulary. But he is now less than a year away from the big 3-0 (even closer in India with the time difference) and if he doesnt act fast, he might have to settle for whichever bride his Amma chooses. So begins Balas quest for romance as he meets both American and Indian women, some who are too old, others too young, and yet others just too stuck up. Will he ever find someone just right for him - and worthy enough to inherit his mothers Corelle dishes?
About the Author
Melvin Durai is a writer and humorist. He has written hundreds of humour columns and funny blog posts. A native of Tamil Nadu, he grew up in Zambia and spent much of his life in America. He currently lives in Winnipeg, Canada, with his wife, Malathi Raghavan, and three children
Notes to Editor
About Reliance TimeOut
Reliance TimeOut, the books, music, stationery, toys and gifts store of Reliance Retail is the one stop destination of books, music and stationery enthusiasts. Reliance TimeOut offers a huge range of choice to customers across cities with 1,35,000 Books of every genre including Indian Languages and Academic books, over 65,000 movie and music titles, 21,000 Stationery Items, 8,000 Toys, 19,000 Gifts articles including Fragrances, Watches and Fashion Jewellery. Shoppers can choose from a variety of gifts for as low as Rs. 49/- or more to meet their tastes and requirements. Reliance TimeOut also periodically offers book enthusiasts with the option of interacting with their favourite authors through book reading sessions designed specially for them. These products combined together with services such as the Cafe, Kids Play Area, Sound Domes, Reading Bar offered in a truly world class environment and with friendly, knowledgeable and energetic staff - has helped the store win the hearts of over 1 million customers.
Reliance TimeOut has been extremely active in providing the most exciting and engaging book launch and other events throughout the year. Numerous interactive events with well known Indian and International authors, musicians, dramatists and other celebrities are organized at this one stop destination for books and music lovers. Some of the renowned names who have been associated with Reliance TimeOut are Akshay Kumar, Neil Nitin Mukesh, Rahul Bose, Michael Learns to Rock (MLTR), Biddu, Nandan Nilekani, Sudha Murthy, Fatima Bhutto amongst many others.
About Reliance Retail Limited
- Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates more than 1,000 stores in over 86 cities, spanning 14 states and serving over 2.5 million customers every week. RRL is a multi-format retailer that operates
- Reliance Fresh - a neighborhood store concept
- Reliance Super- a super mart concept
- Reliance Mart - a hyper market concept
- Ranger Farms - Wholesale (cash & carry) store
- Delight - a non vegetarian offering
- Reliance Digital - a consumer durables and information technology concept
- Reliance Trends - an apparel specialty concept
- Reliance Wellness - a health, wellness & beauty concept
- iStore by Reliance Digital- an Apple specialty store concept
- Reliance Footprint -a footwear concept
- Reliance Jewels - a jewellery concept
- Reliance Time-Out- a books, music & entertainment concept
- Reliance Living - a Furniture, Furnishing, Homeware and Home kitchen concept
- Reliance AutoZone - an automotive specialty concept
About Reliance Industries Limited
Reliance Industries Limited (RIL) is Indias largest private sector company on all major financial parameters with a turnover of Rs. 2,00,400 crore (US$ 44.6 billion), cash profit of Rs. 27,933 crore (US$ 6.2 billion), net profit of Rs. 16,236 crore (US$ 3.6 billion) and net worth of Rs. 1,37,171 crore (US$ 30.6 billion) as of March 31, 2010.
RIL is the first private sector company from India to feature in the Fortune Global 500 list of Worlds Largest Corporations and ranks 117th amongst the worlds Top 200 companies in terms of profits. RIL ranks 75th in the Financial Times FT Global 500 list of the worlds largest companies. RIL is rated as the 15th Most Innovative Company in the World in a survey conducted by the US financial publication-Business Week in collaboration with the Boston Consulting Group.
