Bengaluru, Toyota Kirloskar Motor held the Toyota Q World in Bangalore today. Toyota Q World, a two day event, drew large crowds to: Gayathri Vihar, Hall no.2, Palace Grounds, the venue of the event. The participants included people from all walks of life, eager to see the much-awaited concept model of Toyotas new compact car - Etios. The event swept a wave of excitement across Bangalore, with car enthusiasts and potential customers actively participating in it.
With the Etios concept - World First, India First, Toyota is set to enter the mass volume segment. To ensure maximum accessibility to the customers, Toyota will expand their sales/service network to about 150 dealers by the end of 2010. Toyota currently has a strong dealer network of 7 dealerships in Karnataka. Three more dealerships will be added in by the end of 2010 to further strengthen the dealer network. Innova, Corolla Altis and Fortuner are the market leaders in their segments in Karnataka, with a market share of 46%, 28% and 72% respectively.
The occasion was attended by senior Toyota officials - Mr. Hiroshi Nakagawa (Managing Director), Mr. Sandeep Singh (Deputy Managing Director, Marketing) and Mr. Koji Nagata (Executive Managing coordinator).
Commenting on the occasion, Mr. Hiroshi Nakagawa said, We would like to engage car enthusiasts and customers from across India and not limit this experience to just one city. This is an opportunity for us to get a direct feedback from customers across the country, which will in turn help us to further improve our products and services and serve them better. Bangalore is a very important market for us and we look forward to expanding it further in the future. With the introduction of Etios concept, we hope to attain a sizeable market share in India in the shortest possible time.
After the grand success of the world premiere of the Toyota Etios concept at the recently held Delhi Auto Expo, Toyotas globally renowned quality and technology was brought to Bangalore. Customers eagerly awaiting the launch of Etios concept got an opportunity to see the vehicle in their own city. The Delhi Auto Expo had customers coming to see the world premiere of Etios concept and its latest technology. However, the Toyota Q World took this experience to the customer.
The exhibit included an exciting array of 10 vehicles which gave them a never before touch and feel experience of Toyota vehicles. Toyota Etios concept was the highlight of the event. The vehicles symbolized the following themes - Eco Friendly, Concept Car and the Toyota Line Up. The exhibit included the newly launched Etios concept and many more interesting and exciting vehicles in the current line up of Toyota products namely,
- The newly launched Prius - worlds highest selling hybrid vehicle,
- Newly launched Prado Diesel,
- Most popular vehicle in the SUV segment - Fortuner and
- The king of SUVs - Land Cruiser
Exclusive customer engagement events were also held for fun and entertainment of the visitors.
After Chandigarh, Lucknow, Mumbai, Ahmedabad, Pune, Cochin and Bangalore, Toyota Q World will travel to 3 other cities namely Chennai, Hyderabad and Kolkata. The event will span a period of 4 months.
Notes to Editor
About Toyota Kirloskar Motor:
TKM is a joint venture between Toyota Motor Corporation and the Kirloskar Group. TKM has invested nearly Rs. 1,500 crores in its plant at Bidadi, employing around 3000 people. The plant started production in December 1999 and has a capacity of producing 80,000 units annually.
