Mumbai, Maharashtra, Mahindra & Mahindra Ltd. Automotive Sector recently received the prestigious SP Jain Marketing Effectiveness Conclave trophy for 2010. The winning team presented a paper titled Market Dominance: The Mahindra Way - Portfolio Strategy & Brand Differentiation for Effective Marketing which saw them edge out stiff competition from other final round companies, namely, ICICI Prudential Life Insurance, HDFC Bank and Raymonds to lift the trophy.
"Mahindra auto sector has always been known for its innovative, path-breaking and most talked about marketing campaigns and strategies, whether for the iconic Scorpio, the evergreen Bolero or for the fun & trendy XYLO. This award is a clear validation of our winning formula!" said Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd.
A total of 22 teams from various corporates submitted their papers in the first round of the competition. A shortlist of 13 teams then submitted a written case study, with four teams selected to make presentations and compete in the final round for the coveted trophy.
Jury members included eminent names such as Dr. Vithala R. Rao from Johnson School, Cornell University, Mr. K.S. Ramesh, ex ED & CEO, CavinKare, Mr. V. Shantakumar, ex CEO, Saatchi & Saatchi, Mr. Kinjal Medh, COO, Cogito Consulting and Prof. S.K. Palekar of SPJIMR.
The SP Jain Institute of Management and Research (SPJIMR), Mumbai, is a premier Business school which has been consistently ranked among the top 10 B-Schools in India. The SPJIMR Marketing Impact Awards (SMIA) is an annual affair which rewards marketing initiatives based on their impact. This event felicitates those corporate houses that have solved a business problem or exploited a market opportunity with marketing initiatives that are significantly more impactful than those of their competitors.
The awards attempt to prove that the effectiveness of marketing can be demonstrated and quantified. As an academic institution which believes in Influencing Practice, SPJIMR provides a platform to share the best practices and stimulate new thinking on how to measure and isolate the long term impact of marketing initiatives on business.
Notes to Editor
About the Mahindra Group:
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world and has made an entry in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.
The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.
Mahindra Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10 Indian companies in its Global 200: The World Best Corporate Reputations list.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.
