Mahindra & Mahindra Salutes The Valour Of Assam Rifles Press Release,Media News
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Mahindra & Mahindra Salutes The Valour Of Assam Rifles
Posted: March 16, 2010    Send email
Mumbai,  The Market leaders in Utility vehicles, Mahindra & Mahindras relationship with the Indian Armed forces dates back to the time it began assembling Jeeps in India. As a continuation to this association and their solidarity towards the fighting forces, Mahindra & Mahindra is now a part of the Assam Rifles 175th anniversary celebrations.

4 Mahindra Scorpios have been used in the 13-day non-competitive car rally Blaze of Glory organized by the Assam Rifles which was flagged off in New Delhi on March 4th by Shri Ajay Makan, Honble Minister State Home Affairs. In its 2nd leg, this rally has now reached Lucknow via Agra and will be flagged-in at Imphal on March 16th enroute Varanasi-Buxar-Patna-Khagaria-Purnia-NJP-CoochBihar-Guwahati-Shillong and Dimapur.

M&M spokesperson said, Assam Rifles is the largest Home Land Security Force in the North and we are extremely proud to be associated with their 175th anniversary celebrations. The Mahindra Groups relationship with the defence forces of India has grown stronger over time. The unique characteristics of Mahindra Scorpio - ruggedness, durability, power, dependability and the inherent ability to rule any terrain share an affinity with the inhospitable and demanding conditions where our fighting forces live. Our heartiest congratulations to Assam Rifles and the Indian Armed Forces.

Mahindra Defence Systems provides total solutions for the entire range of light combat armoured vehicles and their derivatives for defence and security forces. It incorporates state-of-the-art technology into its products and has emerged as the largest private sector company for the supply of bullet-proof vehicles in India.

Notes to Editor


About Mahindra Defence Systems:

Mahindra Defence Systems (MDS) is a division of the US$ 6.7 billion group Mahindra Group, one of Indias leading business houses. MDS is today the countrys leading provider of high mobility and light bullet proof vehicles to the armed forces, paramilitary and police forces. There are in excess of 700 Rakshaks and uparmoured Scorpios in service in the Indian Army and security/police forces in India and abroad.

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world and has made an entry in the two-wheeler segment, which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

Mahindras Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation Institute ranked Mahindra among the top 10 Indian companies in its Global 200: The Worlds Best Corporate Reputations list.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.
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