Mumbai, Maharashtra, Mahindra & Mahindra Ltd. (M&M), one of the world top tractor brands, and Mitsubishi Agriculture Machinery Company Co. Ltd. Japan (MAM) today signed a License Agreement for a strategic transfer of agricultural machinery technology. This agreement, which outlines an association to provide mechanization for crop specific solutions, was signed at the Mahindra Group headquarters in Mumbai, by Mr. Shimizu, President - MAM and Mr. Anjanikumar Choudhari, President - M&M Farm Equipment Sector (FES) & Member of the Group Management Board.
The agricultural machinery technology is being licensed to M&M Farm Equipment Sectors Applitrac Business, for manufacturing in India. The agricultural machinery will be sold under the Mahindra Brand name in the domestic market, in addition to exports to China & SAARC countries.
Mahindra & Mahindra Farm Equipment Sector has envisaged a new vision of delivering prosperity to farmers across rural India by providing innovative crop specific farm technologies aimed at enhancing productivity, aptly termed as FarmTech Prosperity. The License Agreement with MAM is yet another step towards achieving this vision.
Speaking on this occasion Mr. Shimizu said, "We have been working with the Mahindra team in the US for over 8 years now. We were impressed with their initiative of FarmTech Prosperity for Indian farmers. Mahindra has won the prestigious Japan Quality Medal (JQM) and we found a common DNA working with them in India."
Mr. Anjanikumar Choudhari added, "We are very proud to be associated with Mitsubishi Agricultural Machinery, a reputed global leader in the farm machinery segment. This license agreement will facilitate manufacturing of an extensive variety of farm machinery to provide better skillful mechanization to the farmers."
Notes to Editor
About Mitsubishi Agricultural Machinery:
Mitsubishi Agricultural Machinery Ltd. (MAM), a over USD 600 mn company manufactures a large variety of farm machinery. It globally reputed in building high quality, user friendly, advanced farming tools using innovative technologies.
About Mahindra & Mahindra:
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $6.3 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.
About Mahindra & Mahindra - Farm Equipment Sector (FES)
Mahindra Farm Equipment Sector is one of the world top tractor brands and has been the undisputed market leader in India for over 26 years. On the global front, Mahindra tractors are being sold in nearly 35 countries around the world, with subsidiaries in the markets of USA, Australia and China. In its journey towards Excellence, FES has adopted the path of TQM, becoming the 20th company in the World to win both the Deming Application Prize and the Japan Quality Medal, the highest accolades in the field of Quality. Mahindra Tractors was recently featured in the top 10 list of most innovative Indian companies compiled by the Wall Street Journal as part of its survey to determine Asia 200 most-admired and innovative companies.
About Mahindra Applitrac
Part of M&M Farm Equipment Sector, the Mahindra AppliTrac business focuses on the complete value chain of farm mechanization starting with land preparation to post harvest solutions.
